The prom day has arrived! You have already gone through the task of getting and taking the order, probably changing the order (once or twice), and making the order. Now it is time for the pick up! It is so important to have an organized system for order pickups. If possible, a separate area and register would be ideal. A numbering system will also be a big help and make the day run much smoother. Don’t forget that the packaging is also very important. Make sure you put thought into the presentation of the product, both as you present to the client, but also as they present to their date. There are many different products from wholesalers that can take you up a notch.
1. Echeveria Bouquet Pick #FKE075GRGY
This succulent pick is a customer favorite for it's realistic look and great price! It's especially created with a longer pick to use in bouquets, but you can cut down the stem and use it for so many other applications! It's popularity is also due to it's beautiful coloring - a soft/green gray that mimics a fresh echeveria.
At only $1.79 a stem, this succulent is a great buy!
The February top 10 is definitely reflecting what our customers are preparing for at this time of year...PROM! Sophisticated Lady in dazzle has always been a best seller, but we are selling more this year than ever before! The reason why - THE PRICE! Sophisticated Lady is now only $1.99 if you buy 12 or more! So jump on the bandwagon and stock up on this special buy while you can!
Rock Candy Vs. Princess.
These two bracelets look remarkably similar so we wanted to make sure you know the differences between them and can make an informed decision when you go to place an order.
| Rock Candy #RC203
|| Princess Bracelet #PR1803
So to sum up all the differences, The Princess bracelet provides a nice option if you're looking for a bracelet with bling, but have a tight budget to stick to! We suggest keeping both of these bracelets in your store. This way, you can offer the rock candy first, and if the customer loves the look, but maybe not the price, you can offer the Princess bracelet to suit both her style and budget.
We saw a lot of blues and soft blushes in the new prom lines for 2017. Designer, Sherri Hill, especially showcased these colors in fun, patterned styles. Pair with a bracelet of a complementary color or any neutral rhinestone or pearl. Shop all the items below to match the trend here
This trend is remaining very strong for 2017. Sheer fabric and cutouts are accenting many dresses on the back, sides, skirt, and tops - really everywhere! Mimic this trend in the accessories with clear crystal beads and sheer ribbon. Shop all the items below to match the trend here.
More delicate patterns are trending with the emergence of intricate embroidery, creating a sophisticated, high style look this prom season! We are seeing embroidery especially on the top half of the dress in beautiful beads, rhinestones, and stitching. Think of all the stunning embroidered dresses we saw on the red carpet this year! Pair these dresses with a one of a kind, intricate bracelet to really complete the look! Shop all the items below to match the trend here
Bold floral prints are even stronger for 2017 and are blooming over every style of dress! With such a bold print on the dress, simple accessories will go best with this look. Try complementary or neutral colors in classic beads, or iridescent rhinestones to pull all the colors from the print together. Shop all the items below to match the trend here
Last year we saw a lot of red, but this year the color trend is going a few shades darker, as burgundy takes the stage as the hottest prom color trend for 2017! Burgundy dresses are best paired with warmer metallics like copper, gold, and rose gold. And just in time, your favorite bracelets - Sophisticated Lady and Rock Candy are now available in both rose gold and copper! Here are some suggestions for what to pair with burgundy. Shop all the items below to match the trend here
The Promposal is becoming an part of the prom experience today. A 2015 study by Visa found that the average American household with teens spends $324 on the Promposal. You can and should be a part of that! Helping someone with the perfect promposal will be the BEST advertising for you! It will guide you into providing the rest of the flowers needed for the entire event and hopefully beyond.
This may very well be the first time the client is coming into your shop and they may be nervous and/or confused about how, what, and why. It is your job to take the time to cultivate this forever client – you only have one chance to make a good first impression. If you want to have customers moving forward into the next generations, this is the time to show them the importance of flowers.
In preparation for Prom Season you should get together with your key people (designers, order takers, etc.) and review the following questions to create a conversation and an activity list.
- Do you have an area where you can do consults without interruption of other customers?
- Do you have samples made up in both fresh and silk?
- Do you have a design board that takes clients through the creation process with you?
- Have you trained your designers and other associates to take an order, what questions to ask and what to be prepared for?
- Have you done all of your pricing in advance (making sure you are using a 30% labor)? Have you worked with your wholesalers to take advantage of any specials/discounts to maximize your profitability?
- Can you take advantage of having “Prom Promoters” at local schools? These can be students that are willing to promote you by wearing your designs beforehand to school or by working at your store for a “prom day” booking party in exchange for their designs.
- Have you created a Prom-Package? These packages can include prom-posal items, flowers for the prom-mom, or anything else that would create a great one-stop shopping experience.