Pioneer Blog

Tips from The Experts: The Prom

Courtney May - Tuesday, March 14, 2017

The prom day has arrived!  You have already gone through the task of getting and taking the order, probably changing the order (once or twice), and making the order.  Now it is time for the pick up!  It is so important to have an organized system for order pickups.  If possible,  a separate area and register would be ideal.  A numbering system will also be a big help and make the day run much smoother.  Don’t forget that the packaging is also very important.  Make sure you put thought into the presentation of the product, both as you present to the client, but also as they present to their date.  There are many different products from wholesalers that can take you up a notch.

This post is courtesy of Sue Huelsman AIFD 

Top 10 Best Sellers in February

Courtney May - Tuesday, March 14, 2017

1. Echeveria Bouquet Pick #FKE075GRGY 

This succulent pick is a customer favorite for it's realistic look and great price!  It's especially created with a longer pick to use in bouquets, but you can cut down the stem and use it for so many other applications! It's popularity is also due to it's beautiful coloring - a soft/green gray that mimics a fresh echeveria. 

At only $1.79 a stem, this succulent is a great buy! 

 

   

2. Sophisticated Lady in Dazzle #SL1003

The February top 10 is definitely reflecting what our customers are preparing for at this time of year...PROM!  Sophisticated Lady in dazzle has always been a best seller, but we are selling more this year than ever before!  The reason why - THE PRICE!  Sophisticated Lady is now only $1.99 if you buy 12 or more!  So jump on the bandwagon and stock up on this special buy while you can! 

      
   

3. Leather Leaf Fern Bush #GPB306C-DG
This is a monument staple!   Silk leather leaf fern bush that can easily be taken apart for picks. 


This bracelet is true to it's name - a classic!  This beaded bracelet has a wider band so it is easy to design on and with it's iridescent coloring, goes with almost any dress!  Get it for only $1.69 if you buy 12 or more!
   

It's all about the bling!  These rhinestone sprays by Fitz Design are the most popular bling add-on for corsages!  They add the perfect amount of tasteful glitz and are a great value at only $2.99 for a package of 12 when you buy 12+ packages.  
   

This three strand pearl bracelet has been a long standing customer favorite!  Pearls are a classic choice that will also go with just about any dress!
   

Rock Candy just keeps getting more popular!  4 rows of rhinestones make this bracelet an eye-catcher with all the bling the girls want!  It is also one of our special buys at only $3.99 if you buy 12+. 
   

This 4x5" white hobnail jar has become a staple container for many of our customers!  It's a great trendy alternative to traditional floral glass for arrangements, but it also has been discovered to be the perfect candle holders for our customers who make candles! 
 

9. Classic Bracelet in Licorice 
This is the same bracelet that earned the #4 spot, but in black!  
   
The Classic bracelet by Fitz Design claimed yet another spot in the Top 10 with the sugar (or white) being a best seller! As you probably noticed, the neutral colors of bracelets are always the most popular - dazzle (or clear rhinestone), white, black, champagne, and iridescent. 
   



Product Comparison : Rock Candy vs. Princess

Courtney May - Friday, March 03, 2017

Rock Candy Vs. Princess. 

These two bracelets look remarkably similar so we wanted to make sure you  know the differences between them and can make an informed decision when you go to place an order.

  Rock Candy #RC203
  • Made of rhinestones
  • Has 4 strands
  • Includes plastic platform & metal disc clip
  • 1 bracelet per package
  • Our #2 best selling bracelet 
  • $4.99 ea., Buy 12, $3.99 ea. 
 Princess Bracelet #PR1803
  • Made of acrylic stones - NOT rhinestones
  • Has 3 strands
  • Includes only the plastic platform
  • 2 bracelets per package 
  • New this year as part of the Fitz Select Budget line
  • $6.30/pkg, Buy 12+ pkgs., $5.60/pkg 

So to sum up all the differences, The Princess bracelet provides a nice option if you're looking for a bracelet with bling, but have a tight budget to stick to!  We suggest keeping both of these bracelets in your store.  This way, you can offer the rock candy first, and if the customer loves the look, but maybe not the price, you can offer the Princess bracelet to suit both her style and budget.  


2017 Prom Trend: Soft Blushes & Blues

Courtney May - Friday, March 03, 2017

We saw a lot of blues and soft blushes in the new prom lines for 2017.  Designer, Sherri Hill, especially showcased these colors in fun, patterned styles.  Pair with a bracelet of a complementary color or any neutral rhinestone or pearl.  Shop all the items below to match the trend here

2017 Prom Trend: Illusion

Courtney May - Friday, March 03, 2017

This trend is remaining very strong for 2017.  Sheer fabric and cutouts are accenting many dresses on the back, sides, skirt, and tops - really everywhere! Mimic this trend in the accessories with clear crystal beads and sheer ribbon.  Shop all the items below to match the trend here. 

2017 Prom Trend : Embroidery

Courtney May - Friday, March 03, 2017

More delicate patterns are trending with the emergence of intricate embroidery, creating a sophisticated, high style look this prom season!  We are seeing embroidery especially on the top half of the dress in beautiful beads, rhinestones, and stitching.  Think of all the stunning embroidered dresses we saw on the red carpet this year!  Pair these dresses with a one of a kind, intricate bracelet to really complete the look!  Shop all the items below to match the trend here

2017 Prom Trend : Floral Prints

Courtney May - Friday, March 03, 2017

Bold floral prints are even stronger for 2017 and are blooming over every style of dress!  With such a bold print on the dress, simple accessories will go best with this look.  Try complementary or neutral colors in classic beads, or iridescent rhinestones to pull all the colors from the print together.  Shop all the items below to match the trend here



2017 Prom Trend : Burgundy

Courtney May - Friday, March 03, 2017

Last year we saw a lot of red, but this year the color trend is going a few shades darker, as burgundy takes the stage as the hottest prom color trend for 2017!  Burgundy dresses are best paired with warmer metallics like copper, gold, and rose gold.  And just in time, your favorite bracelets - Sophisticated Lady and Rock Candy are now available in both rose gold and copper!  Here are some suggestions for what to pair with burgundy. Shop all the items below to match the trend here



 

Tips from the Experts : The Promposal

Courtney May - Wednesday, March 01, 2017

The Promposal is becoming an increasingly large part of the prom experience today.  A 2015 study by Visa found that the average American household with teens spends $324 on the Promposal.  You can and should be a part of that!  Helping someone with the perfect promposal will be the BEST advertising for you!  It will guide you into providing the rest of the flowers needed for the entire event and hopefully beyond.  

 

 

This may very well be the first time the client is coming into your shop and they may be nervous and/or confused about how, what, and why.  It is your job to take the time to cultivate this forever client – you only have one chance to make a good first impression.  If you want to have customers moving forward into the next generations, this is the time to show them the importance of flowers.  The ideas you give them can be as simple as petals or an arrangement, or you may offer more elaborate, creative ideas that they probably never thought of!  You may want even want to coordinate with other vendors to create a truly personalized and inventive plan.

 

*This post is courtesy of Sue Huelsman AIFD 


Tips from the Experts: Team Prom Planning

Courtney May - Wednesday, February 22, 2017

In preparation for Prom Season you should get together with your key people (designers, order takers, etc.) and review the following questions to create a conversation and an activity list. 

  • Do you have an area where you can do consults without interruption of other customers?
  • Do you have samples made up in both fresh and silk? 
  • Do you have a design board that takes clients through the creation process with you?
  • Have you trained your designers and other associates to take an order, what questions to ask and what to be prepared for?
  • Have you done all of your pricing in advance (making sure you are using a 30% labor)?  Have you worked with your wholesalers to take advantage of any specials/discounts to maximize your profitability?
  • Can you take advantage of having “Prom Promoters” at local schools?  These can be students that are willing to promote you by wearing your designs beforehand to school or by working at your store for a “prom day” booking party in exchange for their designs.
  • Have you created a Prom-Package?  These packages can include prom-posal items, flowers for the prom-mom,  or anything else that would create a great one-stop shopping experience.  
This blog is courtesy of Sue Huelsman AIFD