Pioneer Blog

Video: Bridal Show Success: Adding Accents

Amanda Thomas - Tuesday, February 06, 2018

Video Summary written for Pioneer Imports & Wholesale by: Lisa B.

In this video, Sue Huelsman AIFD reminds viewers to keep a diverse stock of accent pieces to complete your bridal show table. These pieces will later serve as useful add-ons for potential customers, but at bridal shows they work to instantly elevate the sophistication of any table and help to draw more attention toward everything you have to offer. 

Sue suggests investing in small eye-catching accent pieces like votives and other candle pieces, useful items like napkins and napkin rings, and more. 

Having the right accessories on hand is especially important when it comes to bouquets. Sue recommends bringing multiple bouquet styles and a couple of different stands. You can show your bouquets in basic cylinders or decorative vases. Sue also demonstrates how to use the purpose-made stands from Pioneer that look great on any table.

Take some time to browse the Pioneer Imports & Wholesale website to find a wide variety of accessories like vases, bouquet stands, stylish votives, and of course, plenty of wholesale silk flowers and foliage to complete your bridal show table.

Shop products from the video:

#PWR2090CHK – Cabbage Rose Bush, Chalk
#FFR004CR – Rose Pomander with Rhinestones
#22-3407-810 – Lace Table Runner
#960528SLV – Striped Glass Votive
#850338SLV – Bubbles Glass Votive

Watch the video here!

Video: Bridal Show Success: Show the Wow

Amanda Thomas - Monday, February 05, 2018

Video Summary written for Pioneer Imports & Wholesale by: Lisa B.

Make a big impression throughout the bridal show season with this quick table set up walkthrough from Sue Huelsman AIFD. In this video, Sue explains how using strong standout pieces is a simple and effective way to draw more attention to your display.

Sue suggests adding a few fun and interesting key pieces to your standard display rotation. Start with something that immediately catches the eye, something that can serve as a memorable centerpiece of sorts. 

While this item might be a little more expensive, you’ll only need to buy one piece. When you show it to your brides, you’ll be able to get a better idea of whether it’s something you’ll want to spend your money on in the future. Bridal shows are a great test case to determine whether it would be worthwhile to invest in larger quantities as you move forward throughout the year. 

As an example, Sue points out a beautiful crystal cake stand. Elegant cake stands are a fantastic choice because you can use them in a variety of ways – not just as a cake stand but also as an integral part of all your floral displays. 

Sue also gives advice on creating a cohesive display around your key pieces. Sue suggests that decorative containers have variation in terms of height and depth, allowing each one to capture the attention it deserves. As always, consider setting your floral palette with neutral tones so it can serve as a base for any colors that a bride might want to add in later.  

Are you looking for a standout accessory to capture attention at your next bridal show booth? Explore the Pioneer Imports & Wholesale website to find the cake stands and vases shown in this video – along with a wide range of other accessories that can take your bridal show display booth to the next level.  

Shop products from the video:

Video: Bridal Show Success: Bouquets

Amanda Thomas - Friday, February 02, 2018

Video Summary written for Pioneer Imports & Wholesale by: Lisa B.

Building bouquet examples is a fantastic way to interact with potential customers during a bridal show. In this video, Sue Huelsman AIFD demonstrates how to build a bouquet on the spot while keeping conversation centered around your offerings.

Sue begins by suggesting helpful pieces to bring so you can show customers how you can create a bouquet for their specific preferences. Pioneer offers a wide selection of wholesale silk flowers like hydrangeas, roses, calla lilies, and a range of brand new pieces you’ll want to see and bring with you.

As you’re interacting with your customers, Sue suggests showing off these pieces, even explaining which types of flowers you’re using since your customers may not be familiar with the styles. Do this as you begin to build the bouquet – add in the complements like roses or lilies, especially focusing on the specific color accents the customer may want. This gives you a way to show how you’re going to make the bouquets personal just for them. 

Sue suggests topics of conversation to use as you work, like the size of the bouquet and the shapes of the bouquet or centerpieces. This allows you to advertise your various offerings all while you’re creating something unique just for that customer. 

As Sue wraps up the video, she notes that your customers are going to be amazed that you have the bouquet finished in just the small amount of time you were talking to them. After just a couple of minutes you have something you can tie off and present as a striking example of a gorgeous custom bouquet tailored to the preferences they shared. 

Don’t forget to browse through the Pioneer Imports and Wholesale website for ideas and inspiration – Pioneer offers a wide range of silk flowers, foliage, and accessories to make your next bridal show a tremendous success.  

Shop products from the video:

#PWH2077CHK – Hydrangea Stem, Chalk

#30399CR – Ashley Rose Bouquet, Cream

#PWC0108WH – Calla Lily Stem, White

Watch the video here!

Floral Shop Summer To Do List

Hannah Hill - Tuesday, July 18, 2017
Summer is here-which often means an “in between time” for floral shops.
Here are some tips from Sue Huelsman, AIFD to make the best use of the summer!

#1  If you are a wedding florist you are deep into weeks of prep.  Don't forget, when that fresh product doesn't look just right, substituting with some artificial is the perfect option.  Also, using artificial floral and greenery in any designs, especially when they need to be installed days in advance, or if they are out of reach of weddings guests, is smart, stress reducing and financially a great way to go.  Make sure you shop all of the realistic and reasonably priced wholesale silk floral items at Pioneer.

#2 If you don't specialize in weddings, but design a few throughout the season, you can use the above ideas to make your events more profitable.   Now is the time for cleaning, organizing and restocking things you may not realize you are low, or out of stock, on.  Just general cleaning as well will get rid of all that dead and dried materials that may have managed to get into every nook and cranny of your workroom. 

#3 The next option that all shops have is starting to prepare for that next 6 months.  Start checking out wholesalers as they receive product.  Catalogs will start to arrive. Check the Facebook and websites of wholesalers and vendors for new looks and great design ideas. 

#4 Lastly, keep checking Pioneer to see videos of the great products and ideas coming next.

Meet Ryan Freeman - Internet Marketing Specialist

Sarah Botchick - Tuesday, July 22, 2014

We are excited to have a new addition to our guest writer education team, Ryan Freeman. 

Ryan Freeman is a 5th generation florist, Google Certified Professional for AdWords and Analytics, Advanced SEO Analyst, and President of Florist 2.0 – an online marketing agency serving retail florists with SEO, Pay Per Click, and ecommerce solutions, and a Google Partner Agency.

We are excited to bring Ryan's wealth of knowledge to our customers on a monthly basis. Any florists who are interested in testing AdWords for the first time are invited to contact Florist 2.0 for an offer worth $300 in advertising funds to kick off your PPC marketing.

For more information visit: