Pioneer Blog

Absorbing the Pretty: Intro to a New Series

Sarah Botchick - Sunday, August 25, 2019


My name is Sarah Botchick, and I wear many hats here at Pioneer. You could simply say that I am "the daughter." My parents started Pioneer 3 years before I was born.  Although I went to my first WF & FSA show when I was still in a stroller, for "formal" purposes we say that I started officially working here 23 years ago, right around the time I wanted to start driving and needed a way to make some money. In those 23 years I have worked in a variety of different roles. Currently my "hat" collection includes General Manager, Product Development, Purchasing, Marketing Director, and my favorite, Creative Director. But like many in family businesses, you don't always get to focus on what you really enjoy, most of the time you focus on what is the most critical at that moment.

Recently we have had some changes that have forced me to focus more on the Creative Director role. And although it is hard to find the time, I have to say, I love it. I have started doing something that I call "Absorbing the Pretty." 

Last weekend I was looking for some inspiration for our upcoming Spring 2020 photo shoot and I walked into a high end furniture store in our area. Honestly, I can't even afford to buy a throw pillow there. But I love walking thru the store. The salesperson walked up and asked me what I was shopping for. Trying to find some way to answer her, I came up with, "Oh, I am just here absorbing the pretty." 

This weekend I went to Art in the Elements, a floral art installation program set on the grounds of the fabulous Meadowbrook Hall in Detroit, MI and I there also felt that I was "absorbing the pretty." Then later on a hike full of wildflowers and beautiful trees, I again felt that I was "absorbing the pretty." So I have decided this my new quest - to find beauty and inspiration wherever I can, in minor ways or major ones. This beauty and inspiration will help me design better products, better colors, better catalogs, better showrooms. 

But I don't want to keep this to myself. I want to share it with our customers and followers. 

Hence the creation of the "Absorbing the Pretty" blog series. 

Hang on, its going to be a beautiful ride!

Sarah Botchick

Creative Director

Pioneer Imports & Wholesale