Pioneer Blog

"Preparing Your Website for Rush Times" by Ryan Freeman

- Tuesday, December 16, 2014

"Preparing Your Website for Rush Times"

by Ryan Freeman 

Seasonal spikes and dips are nothing new to florists. E-commerce is especially important during seasonal rush times - and that's true for florists, not just Amazon, Wal-Mart, and the other big boys online. Just as you would prepare your product inventory, make sure your website is ready for the rush by following these tips.

Post accurate pictures and collect the right information

Disappointing bouquets can be especially upsetting for customers who had their heart set on the perfect seasonal decor. Don't mislead them with pictures that look nothing like the arrangements they'll receive. Post clear, accurate and high-quality pictures of every option you offer, and make sure you customize correctly too. Allow each customer to make detailed requests, and always contact them to clarify.

Boost your social media visibility

If your business isn't already on Facebook, Twitter and Instagram, don't waste any more time. The shopping seasons will lure first-time shoppers, but it's your responsibility to stay relevant afterwards. These days, the best way to cultivate an ongoing relationship with customers is to have a presence on their social media feeds. Post pictures of your arrangements with hashtags that will attract even more customers, and offer exclusive deals to your Facebook followers to reward their loyalty and hold onto their "likes". This is also a good time to give existing social profiles a bit of a refresh with new graphics.

Make sure your servers are ready

If your website is already lagging now, it's time to upgrade your web-hosting services or add another server. An error message is your worst enemy, but even slow load times can turn away customers who don't have much time to place a last-minute order.

Review Ad Campaigns

If you have any AdWords, Bing, or Facebook ad campaigns running, now is a good time to review them for timely and relevant content. Trim the low performing parts and expand with campaigns to promote specific items or product lines for the season.

Be transparent about dates and fees

From local boutiques to big flower companies that advertise on national TV, you already have plenty of competitors, and they're all preparing for the seasonal rush too. Some are offering seasonal deals, and others are luring customers with deceptively low prices that don't include delivery fees or only apply to bare-bones arrangements. So if you can afford to offer free delivery or overnight delivery at no extra cost, now is your chance to stand out from the crowd. But if you can't, make your delivery schedule and prices crystal-clear.

When a first-time visitor lands on your page, don't give them a reason to go elsewhere. A checkout surprise could alienate and frustrate customers, who might not complete the order or consider you in the future because they feel tricked. Instead of following that lead, remember the rule of all good websites: usability. Make it as easy as possible to figure out exactly how fast you can deliver, and how much it will cost.

Educate Your Staff

Make sure your staff are all up to speed on new products, current delivery prices and options, service cutoff times, and pricing minimums. And don’t forget to make sure your website reflects current options and pricing as well!

Follow up after each and every transaction

Word of mouth has always been vital to florists' success, but the internet has raised the stakes significantly. Anyone can post a review about their experience with you, so one customer's bad experience can lead to much bigger losses than before. Luckily, positive reviews can also have a big impact on your revenue stream, and customers are more likely to post them if they've had an exceptional customer service experience.

Do your best to tap into this free resource throughout the winter  season. Notify each customer after delivery, confirming that the recipient got his or her gift. If you provide flowers for an event, follow up after the event to make sure everyone was satisfied. A service like ModernComment provides a very effective means to entice customers to post thorough reviews.

**Ryan Freeman is a 5th generation florist, Google Certified Professional for AdWords and Analytics, Advanced SEO Analyst, and President of Florist 2.0 – an online marketing agency serving retail florists with SEO, Pay Per Click, and ecommerce solutions, and a Google Partner Agency. Florists who are interested in testing AdWords for the first time are invited to contact Florist 2.0 for an offer worth $300 in advertising funds to kick off your PPC marketing. Please visit:

"Optimizing AdWords Marketing for Smartphone Shoppers" by Ryan Freeman

- Tuesday, November 11, 2014

Optimizing AdWords Marketing for Smartphone Shoppers

For years we kept reading articles about how the next New Year was going to be the “Year of Mobile”. After 2010, 2011, and 2012 all failed to meet those lofty predictions – it seemed we could never quite reach that tipping point. Now, as 2014 comes to a close we have not only tipped past the point of mobile acceptance, we are steamrolling down that hill and gathering momentum so fast it seems like the “Year of Mobile” is in the distant past. It’s just as common to see Grandparents pecking away on iPhones, as it is to see young adults with their Android phones. Even pre-teens are getting in on the smartphone action (typically with Mom or Dad’s last-generation device).

Smartphones are everywhere helping people perform every task from ordering takeout to booking a vacation. Their ubiquitous nature has changed the ways that companies conduct business. Chances are that you have customers that are trying to use their smartphones to order flowers from your store. By some reports over 20% of ecommerce happens on a mobile device, and more importantly close to around 70% of ecommerce purchases are influences by mobile use. If you are currently running a desktop-only AdWords campaign for your flower shop, know that this campaign is not optimized for mobile users. A mobile screen is smaller than a PC, and mobile user behaviour is different, so it needs a different approach through a separate AdWords campaign, or optimizations within your main campaigns.

Mobile searches have quadrupled in the past three years, now passing desktop searches on Google. Your prospective customers are spending an ever-growing period of time on their mobile devices. Fortunately, these steps are here to assist you so that you could optimize your mobile AdWords marketing campaign.

Mobile Shoppers Are Different

As you step into the realm of mobile advertising, it is crucial to understand that your desktop and mobile marketing campaigns are independent and different. Mobile users utilize their devices in distinct ways – they swipe and tap rather than click and scroll, they are on the bus or eating lunch, not sitting at their desk. Due to this, they respond to offers and various messages in a different way than a PC user. They search with more conversational search phrases (ex: “where are the closest flowers shops near me?” or “what are some good birthday gift ideas?”), thanks in part to voice search service like Google Now, Cortana, and Siri. Google reports the typical mobile AdWords marketing campaign get an additional 11% clickthroughs when it is run and optimized individually.

So Just What Does "Different" Mean?

A different mobile campaign will have the following:

  1. Use bid optimizations to bid higher or lower on certain terms for mobile users.

  2. Make sure that you have a mobile-ready website, preferably using Responsive Design. If you use a separate mobile site be sure to link to that site in your mobile ads.

Note: If you don’t have a mobile-friendly website you can use mobile bid adjustments to dramatically lower your bids or exclude mobile users. No point paying for traffic you’re not equipped to handle.

Crafting Your Mobile Advertising

Decide on a bids prices and budget. Add a URL, description, and a headline. Shorter sentences usually yield better returns on a mobile platform, because of the small display space. Keep your headlines short and sweet only up to three or four words.

The Destination URL: Your Mobile Landing Page

Make sure that your ad is pointing to a highly relevant page on your website that is optimized for mobile users. Do not bid on “birthday flowers” and then send your shoppers to the home page of your desktop-only website. Combining these critical errors will cost you money and credibility.

The Correct Keywords for Mobile

Next, you must choose the proper keywords and optimize them for mobile devices. Review your AdWords reports to see what keywords have been attracting more mobile search volume and conversions, then use the bid modifiers to increase bids on keywords that have a higher average position. In other words, you want more exposure for keywords that already have a history of good performance. Use those as inspiration for new keyword phrases.


Google Analytics will allow you to track ecommerce activity and conversions by device type. Use these reports to monitor your performance and ROI. If your AdWords and Analytics accounts are linked your data will flow between platforms to give you richer reports.

Run, Review, Refine

After you have completed the above optimization steps, you will be up and running with an optimized, AdWords marketing campaign for mobile users. As with all marketing campaigns, the next thing to do will be to track improvement with time. Then tweak, optimize, review, and change:

  • Try description and distinct headers in the advertisement.

  • Experiment with fresh keywords and disable lower performing keywords. Tracking your campaign will help you distinguish between the two.

  • Check the content on your mobile landing page to ensure that it is fresh and relevant.

Remember that your AdWords marketing campaign is not static. As the web is ever changing, your marketing campaign will need to keep in step or even in front of these changes. These steps will help to make your AdWords campaign successful.

Ryan Freeman is a 5th generation florist, Google Certified Professional for AdWords and Analytics, Advanced SEO Analyst, and President of Florist 2.0 – a Google Partner agency serving retail florists with SEO, Pay Per Click, and Social Media services. For help in setting up your Google Shopping Campaigns visit: or email

"Introducing Google Ad Words Shopping Campaigns" by Ryan Freeman

- Tuesday, October 21, 2014

Introducing Google AdWords Shopping Campaigns


The Christmas and Hanukkah is one of the busiest for flower sales – especially online buying. With 30% of North American adults purchasing flowers as gifts for the holiday season, it is crucial that you are well prepared by placing yourself ahead of the competition when it comes to online marketing. Customers increasingly look to Google to direct their shopping efforts, and this is where Google Shopping Campaigns give you the opportunity to place your images right on the search page.

At the end of August, Google retired regular PLA (Product Listing Ad) campaigns and auto-upgraded eligible regular PLA campaigns to Shopping campaigns. In a nutshell, this means that your floral campaigns now have more features compared to the former PLA campaigns that drove Google’s shopping engine. 

The expansion provides florists an entirely new landscape where they can introduce their product to potential clients, as well as opening a few remarkable doors when it comes to the digital environment. So let’s examine what this means for your business, and how we can aid you in organizing your Shopping campaigns in the new environment to be better placed for the biggest floral holiday buying season of the year. 

What are Shopping Campaigns?

Shopping Campaigns offers you a flexible and simple means of organizing your Google Merchant Center flower inventory in AdWords, for customized campaigns based on retail. This means that Shopping Campaigns considers your store as a whole, instead of breaking it down to specific products. 

The tools within Shopping Campaigns can then be used to optimize and monitor your performance. Your Product Listing Ads will also be displayed on: 

  • Google Search, but separated from text ads
  • Google Search partner sites displaying and linking to floral or related products for sale
  • Google Shopping in a few select countries

The PLA campaign ad indicates crucial information such as your business name, price, title and relevant images. To use Shopping campaigns, it is crucial that your Google AdWords account is linked to your Google Merchant Center account.


It is important to understand what this new option means to your business:

  • For now, you can choose to participate either by opting to run Shopping campaigns in or out of search partners (on Google only, or Google + other sites)
  • Advertising space will also become more competitive since such ads are now pitted against partner content, site content and image ads
  • Since a couple of ads will be paired with an entire business website, you can choose to compete by offering floral products that are similar or better in terms of price, or by offering unique designs available only at your store

Key Benefits of Shopping Campaigns

Here are a few ways your floral company will benefit from the new features introduced in Google Shopping campaigns:

  1.  Retail-centric management – the same way you showcase your best selling flowers at the front of your brick and mortar store to maximize on sales, you finally have the chance to place your best floral products (depending on upcoming holiday or season) into their own groups based on their sales performance. 
  2. Product report attributes – the new campaign brings along with it a brand new set of new and improved reporting. Advanced reporting features will allow you to view essential performance data of all the flower attributes you can think of. Therefore, no matter how you have classified your flowers in your AdWords campaign, you can get reports to explore how well your PLAs are performing based on color, size, flower type, use, and so on. 
  3. Tracking your competitors – tracking your competitors PLAs performance can be great for the expansion of your businessrealization of sales forecasts. With Shopping Campaigns, you can easily see the benchmark maximum click-through-rate (CTR) and cost-per-click (CPC) data of your competitors to help you figure out a means of outshining them. Data collected will prove pivotal on finding the right bids and optimization of your product ads. 
  4. Peak into the future – if you have been running a campaign and are currently looking to change your bid for a specific group of flowers, a tool that will tell you how the change is likely to affect your impressions or clicks would be a welcome addition. Shopping Campaign has such a tool; Bid Simulator.  With the tool, you get an estimate of the future performance based on potential bid changes. Estimate data will then help you find that optimal bid amount for your flower campaigns as well as provide a clear picture of whether altering your strategy will do more harm or good.

Setting Up Shopping Campaigns: Best Practices

For your Shopping campaigns to bring in more traffic, it is crucial that you follow the following best practices: 

  • Start with organizing your campaign based on your goals taking into account all the floral products you have
  • Create a Shopping campaign for your highest revenue-generating products in your inventory and use a custom label attributes if you have a large inventory of best sellers
  • Prioritize your special, seasonal, and or bestseller promotion campaigns
  • Boost the bids on your top converting categories and items
  • Keep an eye on your benchmark CPC and CTR data. Ensure that your top floral products have higher bids than benchmarks for them to remain competitive

The overall experience with Shopping Campaigns is much better compared to regular PLAcampaigns. It acts like the accordion wallet, where everything is contained and managed in a single place. It not only saves a ton of time, but it makes spotting of errors and fixing them easy. The efficiencies offered by Shopping Campaign mean great results in less time. And most importantly, it means more people seeing your flowers earlier in the buying process.

Ryan Freeman is a 5th generation florist, Google Certified Professional for AdWords and Analytics, Advanced SEO Analyst, and President of Florist 2.0 – a Google Partner agency serving retail florists with SEO, Pay Per Click, and Social Media services. For help in setting up your Google Shopping Campaigns visit: or email

How to Create Compelling PPC Ads with Google AdWords by Ryan Freeman

- Tuesday, September 09, 2014

How to Create Compelling PPC Ads with Google AdWords

By Ryan Freeman

In many ways Google AdWords is a great option for the beginner, simplifying pay-per-click (PPC) ads and making it easier than ever to increase your exposure and attract new customers. However, you still have to know how to maximize your results. Let’s talk about how to put AdWords to work for you and attract clicks with simple, effective language and careful web design.

Know the unique rules of PPC advertising

PPC ads must accomplish the golden goal of all advertising: make people want to stop and pay attention. However, they exist in a medium that's notorious for shortening people's attention spans and overwhelming users with too much unwanted information. It's too easy to make a forgettable ad, and with so many marketers making the switch to digital, you can't afford to lag behind or waste money on PPC ads that no one actually wants to click. In order to convince them to click through to the website, you must incorporate valuable AdWords marketing strategies into the ads you create. 

Pay attention to every single word you use. Think about what your target demographic is typing into search engines, but don't stuff your ad full of these SEO-friendly keywords. For example, if you want people to see your ad after searching for "cheap last-minute bouquets", be careful not to get too cliche or generic. Instead of focusing on brief ways to phrase your great deals, throw in a few details and words that make you look completely unique. If you offer same-day delivery, mention it, but also mention your rotating selection of fresh seasonal flowers. Include the names of your bestselling flowers and at least one that makes you look like an expert. 

Borrow inspiration from commercials 

Only the most compelling advertisements will actually lead people to click them. After all, these ads appear on pages that your audience chose to visit, but the ads weren't part of their original plan. That's why it's so important to make your content stand out with only a few short lines. 

Sometimes it helps to look to the past. Online ads are different from more conventional forms of advertising, which might not yield the same results but do make this process a lot easier on marketers. For example, TV commercials cater mostly toward the "captive audiences" of live television, who do watch the ads but typically only remember the most effective ones. These must appeal to viewers' emotions, incorporate recognizable people or icons, and stick with them long after the show's over. Radio ads are similar, depending on catchy slogans and super-brief story lines to turn their listeners into customers and clients. 

Online, the rules are different, but Google AdWords works so well because it's also full of limits that force you to get creative and stay concise. You're limited to a headline and a few brief lines, so remember that you have to use this space to convince strangers to do at least one of the following:

-          Click your advertisement

-          Remember your business or website name

-          Buy your product or place an order

-          Recommend you to friends

This isn't always easy, but just think about the commercials that you remember and the billboards that capture your attention while driving along the highway. What language was used? Which punctuation marks? Do you need descriptive adjectives, or should you stick to numbers and deals? 

Hidden cost of bad ads

In a scenario where you are only paying for the clicks you get, it’s easy to miss how badly written ads can cost you money. When calculating the price to charge for each ad position Google factors in your actual bid price and your Quality Score. If a poorly performing ad is left in use too long it will have a very low Quality Score which can drive up the amount you need to bid as much as 10x. Trim the fat, lose the bad ads, and keep the high performers in circulation to keep your bids low.

Hold their attention after they click

You don't have to pay for Google AdWords until someone actually clicks the ad, but this money will be wasted if the majority of users leave your website right away. Don't get distracted by the first goal; once customers walk through your virtual door, you still have to earn their time and money. Your web design should be as attractive as your storefront or the products themselves. If you hope to attract engaged couples with your formal floral arrangements, make sure your website looks professional and your web host is reliable. After all, these are important priorities for people planning the biggest day of their lives.

Ryan Freeman is a 5th generation florist, Google Certified Professional for AdWords and Analytics, Advanced SEO Analyst, and President of Florist 2.0 – an online marketing agency serving retail florists with SEO, Pay Per Click, and ecommerce solutions, and a Google Partner Agency. Florists who are interested in testing AdWords for the first time are invited to contact Florist 2.0 for an offer worth $300 in advertising funds to kick off your PPC marketing. Please visit:

Understanding AdWords Keyword Matching Options by Ryan Freeman

- Tuesday, August 12, 2014

Understanding AdWords Keyword Matching Options

By Ryan Freeman 

In last month’s article we looked at the basics of AdWords – what it is, and how it can help you grow your business. This month we’re going to get a little more technical in order to take full advantage of the precise keyword target options available. Trust me, this is worthwhile! A little bit of effort in understanding match types can make your campaigns much more efficient and save you a bundle.

In order to make life easier for everyone (better targeting for you, less hunting for the customer) AdWords provides a range of keyword matching options. Basically, you let Google know which search terms you want your advert to appear in response to.

The first option is Broad Match, which is the default option. As the name suggests, this match option will result in the highest number of matches, triggering the most impressions. Broad match tries to use related terms to understand the customer’s intent. A search for ‘flowers’ will also match ‘florist’, ‘flower shop’, etc.  While at first glance, it may seem that as an advertiser you want as many people to see your offerings as possible, you have to remember you’re paying per click. This means that unless a significant proportion of those who click on your ad are then making purchases, you’re not making the return on investment (ROI) that your business needs to stay afloat. If you operate an online store for marathon runners you don’t want your ad displayed when someone searches for ‘red shoe diaries’. However, if you need high volume traffic directed to your page, broad match will do the trick.

Broad Match Modifier is the second match option. Denoted by a plus sign immediately prior to the keyword, broad match modifiers increase your control. This heightens the relevancy to the searcher. The search term ‘a red roses dozen’ will now match your keyword ‘+dozen +red +roses’ because all the words are present, in any order.

Phrase Match further improves your control over who sees your adverts. Do this by placing quotation marks (“) around your keywords, and your ad will only show when the search includes the keywords in the right order.

Exact Match really does what it says on the tin. By placing square brackets around your keywords you ensure that only those whose searches match exactly will see your ad: [dozen roses] will only match a search for ‘dozen roses’, but not ‘dozen purple roses’ or ‘roses dozen’.

Negative Match allows you to make sure that your ad doesn’t appear in response to specific search terms. You can combine negative match with other match options to further increase your control. The most popular uses for negative keywords include avoiding searches for ‘cheap’ flowers, ‘free delivery’, or businesses with a similar name that are unrelated.

So that’s the basic idea behind the options, but how can they actually be applied?

Let’s say you sell wedding packages to DIY brides. You might choose to use ‘DIY wedding flowers’ as your broad keyword – synonyms will also lead to your ad, as will relevant variations, related searches and misspellings. A consumer who searches for ‘DIY bridal bouquet’ may be very interested in what you have to offer, and will find it through their search.

To increase the relevance you may choose to use the broad match modifier option, which would make your keywords look a little something like this: ‘+DIY wedding flowers’. This still allows the words to be searched in any order, but rules out synonyms. Someone searching for ‘wedding bouquet diy’ would still get to your ad.

“DIY wedding flowers” (with the quotes) will ensure that only searching for the phrase itself or a close variation will lead to your ad, though additional words before or after  will have no effect.

[DIY wedding flowers] (with the square brackets) maximizes the relevancy, as only an exact match (or misspelling of your keyword phrase) will lead to the ad.

If your flower shop is targeting a higher-end market, you can ensure that those who search for ‘cheap wedding flowers’ aren’t lead to your ad by including ‘-cheap’ after, for example, your broad match keyword. As previously mentioned, you can combine the negative match option with other options, for example -[student discounts].

AdWords match options give you a huge amount of control – don’t pass up on the opportunity to increase the traffic you convert to customers purely because you aren’t sure how it all works!

If you have any questions on real-world use of AdWords Match Types please drop a note in the Comments section and I’ll try to answer as best I can.

Ryan Freeman is a 5th generation florist, Google Certified Professional for AdWords and Analytics, Advanced SEO Analyst, and President of Florist 2.0 – an online marketing agency serving retail florists with SEO, Pay Per Click, and ecommerce solutions, and a Google Partner Agency. Florists who are interested in testing AdWords for the first time are invited to contact Florist 2.0 for an offer worth $300 in advertising funds to kick off your PPC marketing. Please visit:

It's Time to Take a Fresh Look at Adwords

Sarah Botchick - Tuesday, July 22, 2014

By Ryan Freeman

President of and Strider SEO


No doubt you’ve seen those ads that Google places along the top and right side of their search results. In fact, it’s likely that you’ve even clicked on a few (stats show 1 in 8 searches, or 12.5%, results in a click on an AdWords ad). You may have wondered whether businesses can actually be enjoying any measure of success with Google’s AdWords platform, but too often local business owners think that pay-per-click (PPC) marketing can only work for companies with huge marketing budgets. The good news is that AdWords isn't just for the big fish in the pond, and you owe it to your business to dive in and get your share.

The beauty of any kind of search marketing, both organic SEO and AdWords PPC, is that you are positioning your business right in front of someone who is at that very moment expressing their desire to purchase what you sell. While traditional SEO does provide excellent long term value, it doesn’t offer much control – you are at the mercy of the Search Engine as you when and where you will appear, and also how you appear. At this very moment potential customers are searching for your services on Google and due to Google’s increasing prominence of paid ads in the search results many customers may only see one organic listing without scrolling the page. If you are not participating in AdWords you are guaranteeing that somebody else's name is being seen first. This doesn't have to be the case. For a small business, AdWords can level the playing field between small business and large companies, driving traffic to those who are looking for an alternative to the big guys and increasing your sales.

An Introduction To AdWords

What is Google AdWords? Simply put, it is an advertising system that brings traffic to your website or landing page by letting you create ads that are displayed on Google search results and the pages of its Google Display Network of 3rd party websites (called AdSense). The ads are placed based on the search terms you select, and the amount of money you are willing to bid to have someone click on your ad.  It is a monstrously effective way to market your business when used correctly because of the precise ad targeting and budget control, but requires an upfront investment for how much you are willing to pay for those valuable clicks. This is the point at which small businesses get nervous, but let’s be realistic: how much were you willing to commit to spend on Yellow Pages in years past? That was an annual commitment worth several thousands of dollars, and no guarantee on performance. With AdWords your ads will only charge against your budget when you receive a click, and you are the one who determines what your budget is (look for a later article on budgeting). At the point at which your daily budget is exhausted, your ads will not be displayed anymore and you will not be charged further. It can be a very low-budget way to create consistent traffic, defend your company against brand hijackers, and drive conversions on your website. 

How AdWords Can Help You

AdWords can give you an edge over SEO savvy sites that are still trying to work the algorithms to dominate the front page of the search engine results. It puts your links right where your customers are looking without breaking your budget. If you have a specific market segment that you are trying to reach, you can target them and place your ads where they will have the largest impact.

As a local business you have an edge over the competition in your neighborhood, and Google AdWords can help you to compound that advantage. AdWords has a location targeting option that uses geo-targeting to place your ad on the screens of relevant local consumers, and this ensures that you can advertise to consumers who are most likely to order from your shop. This saves you money by not wasting ad dollars on customers who live outside your target market.

AdWords can also be much more than the little 2-3 line links that you are used to seeing. Many advertisers do not use the ads to their full potential. AdWords Extensions enable you to place a great deal more information in the hands of your customers, such as your direct phone number or other contact information. You can even be called or emailed directly from your ad extension if the viewer is using a mobile device. AdWords Extensions can be added to your ad at no additional cost, which is a budget-friendly way to make things easier for your customers. These, and other types of innovative ads, will be covered in future articles.

These are just a few of the features that are available to help you compete in the world of ecommerce. Google AdWords can help businesses of any size prosper and grow. It can help you to build an effective online marketing strategy that will drive traffic to your store and add new customers at a profitable rate.


Ryan Freeman is a 5th generation florist, Google Certified Professional for AdWords and Analytics, Advanced SEO Analyst, and President of Florist 2.0 – an online marketing agency serving retail florists with SEO, Pay Per Click, and ecommerce solutions, and a Google Partner Agency. Florists who are interested in testing AdWords for the first time are invited to contact Florist 2.0 for an offer worth $300 in advertising funds to kick off your PPC marketing. Visit for more information.

Meet Ryan Freeman - Internet Marketing Specialist

Sarah Botchick - Tuesday, July 22, 2014

We are excited to have a new addition to our guest writer education team, Ryan Freeman. 

Ryan Freeman is a 5th generation florist, Google Certified Professional for AdWords and Analytics, Advanced SEO Analyst, and President of Florist 2.0 – an online marketing agency serving retail florists with SEO, Pay Per Click, and ecommerce solutions, and a Google Partner Agency.

We are excited to bring Ryan's wealth of knowledge to our customers on a monthly basis. Any florists who are interested in testing AdWords for the first time are invited to contact Florist 2.0 for an offer worth $300 in advertising funds to kick off your PPC marketing.

For more information visit: