Pioneer Blog

Wedding Wows #5: Floral Chandeliers

- Tuesday, September 18, 2018
Wedding design and marketing ideas from Vonda LaFever AIFD, PFCI 
Text by Bruce Wright

Wherever you hang a floral chandelier, it puts a spotlight on whatever is below it—as seen here, where a chandelier draws attention to the sweetheart table. “You’re creating a complete setting, with the bride and groom in the middle,” says Vonda. 

A chandelier can also hover above the spot where vows are exchanged or—enhanced with battery-powered fairy lights—twinkle above the dance floor. It has outsize visual impact because it’s visible from all around the room. 

Floral chandeliers can easily be made small or very large. The key is to use sturdy, lightweight, long-lasting materials, starting with a wired silk foliage wreath and adding other silk foliage and flowers as befits the wedding palette and theme. 

Cascading elements like silk butcher’s broom give a “hanging garden” look and are easily wired into a foundation like the silk eucalyptus wreath seen here. The butcher’s broom is wired at the base, while the tips are unwired for a natural drape. 

Likewise, realistic silk flowers not only are lightweight and long-lasting in themselves, making the chandelier much easier to design and to install, but also avoid the need for water tubes or foam. 

Here, silk peonies bring romantic pale pink up from the table into the chandelier. Of course, fresh flowers are also an option, and just a few can complete the illusion. 

A floral chandelier can be hung with coordinating ribbon, decorative wire, or nearly invisible, clear fishing line (monofilament), all depending on the environment and the design style. 

Versatile and high-impact, floral chandeliers are a trend made for the professional florist to promote and to explore. 

Floral wedding trends you can take to the bank.

Shop Top Selling Wedding Silks here.

Video: Seating Chart with Orange Calla Lilies

- Friday, September 14, 2018
Video Summary written for Pioneer Imports & Wholesale by: Lisa B.

There are so many interesting ways to handle wedding seating charts. In this video, Vonda LaFever AIFD, PFCI, CFD offers up one stylish idea that easily incorporates with the floral themes used throughout the venue. 

Each place card or escort card is made from beautiful wholesale real touch calla lilies and ribbon from Pioneer, along with antique-style keys that you would find at any local craft store. Vonda has attached a number to each of these elegant arrangements. 

Guests can grab a key and head to the table of their choice. Or, they can look for the key associated with their name and head to an assigned seat, depending on the seating chart style you have chosen. This fun idea is open to a wide range of variations.

Find the perfect silk flower accents and ribbon choices to create expertly-coordinated seating chart accessories with help from the Pioneer Imports & Wholesale website. 
Shop products from the video:

Watch the video here!

Wedding Wows #4: Escort cards

- Tuesday, September 11, 2018
Wedding design and marketing ideas from Vonda LaFever AIFD, PFCI 
Text by Bruce Wright

This relatively new idea has quickly taken hold with brides across the country. Instead of referring to a seating chart, guests look for their names printed on cards or tags, displayed near the entrance to the reception. 

The card tells the guest his or her table number. “It ‘escorts’ the guest to the right table,” Vonda explains, where he or she may find a place card, or simply take a seat if there are no place cards. 

“The opportunity for you as a florist is that very often, escort cards double as wedding favors that express the wedding style and theme,” Vonda continues. 

For example: for an autumn wedding with a rustic theme, you might suggest silk calla lilies in a bright pumpkin shade, each tied with satin corsage ribbon to an old-fashioned, cast-iron key—all displayed against a barnboard backdrop. 

For a more formal wedding, you could offer white silk flowers attached to an oversize gold or silver ring. 

It begins with asking your customer, “Are you having escort cards?” and following up with, “Let me give you a couple of ideas.” 

Floral concepts for escort cards can also make a great in-shop display, not to mention an attention-getting post on Pinterest or Instagram. 

It’s all about, not just making the sale, but positioning yourself as the wedding expert who is up on the trends and full of creative ideas. 

Floral wedding trends you can take to the bank.

Wedding Wows #3: The Dessert Bar

- Tuesday, September 04, 2018
Wedding design and marketing ideas from Vonda LaFever AIFD, PFCI 
Text by Bruce Wright

It goes by many names (sweets table, sugar bar). “But no matter what your wedding customer calls it,” says Vonda, “perk up and listen. This is when, during the consultation, you can plant a seed.” 

Paint a picture to your customer of a table that makes an inviting impression—a fitting finale, keyed to the style and palette of the wedding. Dessert bars are in vogue, but your customer will want to avoid a potluck look. 

The current fashion is for a selection of desserts, elevated on cake platters, epergnes, or other accessories. Entwined around these to cover the rest of the table, garlands of silk foliage make a flexible foundation that brings unity and a natural touch to the display. 

A key success strategy is to coordinate the styling of the dessert bar in advance with the venue, the baker, or anyone else involved. Ask the venue coordinator, or whoever is setting out the desserts, if they can place the stands and platters first, then add the desserts after you have your garlands down. 

Silk or fresh flowers can be added here and there to the garlands as a way of bringing the wedding floral theme and palette into the display. Another option is to place a tall vase in the center of the table, with the desserts nestled underneath. The important thing is that at every stage of the wedding, the floral décor enhances the mood and expresses the personality of the wedding couple—right down to the delicious last act. 

Floral wedding trends you can take to the bank.

Shop Top Selling Wedding Silks here.

Wedding Wows #2: The Sweetheart Table

- Tuesday, August 28, 2018
Wedding design and marketing ideas from Vonda LaFever AIFD, PFCI 
Text by Bruce Wright

“Here’s a question you always want to ask your bridal customers these days,” says Vonda: “Are you planning to have a sweetheart table? 

“If the answer is yes, that’s an opportunity for you as a florist, to create a floral display that will make your customer happy and provide extra profit for you.” 

At a sweetheart table, the bride and groom sit facing their guests, often on an elevated platform so that they can see everyone and everyone can see them. What better opportunity could there be for using flowers?—to make the mood more romantic and to enhance the photo memories to come. 

The sweetheart table is usually small. Flowers need to leave room for table settings. They should lie low on the table and possibly cascade from the front. 

All of those requirements are easier to meet with silk flowers, or a combination of silk and fresh. Silk foliage garlands create a base of mixed leaf shapes and shades of green, to which silk flowers or fresh flowers in water tubes can be added. 

A floral chandelier, hanging directly above the sweetheart table, completes the setting and draws attention to the bride and groom from anywhere in the room. Stay tuned for more about floral chandeliers, another popular and profitable trend. 

Floral wedding trends you can take to the bank.

Wedding Wows #1: Floral Arches

- Tuesday, August 21, 2018
Wedding design and marketing ideas from Vonda LaFever AIFD, PFCI 
Text by Bruce Wright

Floral arches have become extremely popular, especially for outdoor weddings—and it’s easy to see why, says Vonda. 

“During the ceremony, the arch frames the wedding couple and creates that picture-perfect moment,” she explains— just when all eyes are on the bride and groom. 

Brides who are planning an outdoor ceremony will be thrilled to hear that you can provide a floral arch with a lavish look that is also practical and affordable. The secret is to combine wholesale silk flowers and foliage with fresh. 

“If I make an arch that will be seen outdoors, I love knowing that it will hold up in any weather,” says Vonda. An arch made with silks can be set up early on the wedding day. Then, a few fragrant fresh flowers added to the arch complete the illusion of a fresh floral bower. Or, the arch can be all silk, and designs with fresh flowers brought in toward the end of the setup. 

The frame for the arch usually comes in three pieces, so the arch itself can be designed in advance and assembled on-site. All of the permanent components—the frame plus silk flowers and foliage—can be offered as a rental and re-used. 

The arch seen here drips with high-quality, realistic silk wisteria and butcher’s broom foliage—just two examples of wholesale silk flowers that can be woven into an arch foundation easily, with very little wiring required. 

Below the arch, urns were quickly filled with silk delphinium and silk eucalyptus bushes. They visually anchor the arch. Their upright stems beautifully complement the drape of the hanging wisteria and silk butcher’s broom. 

For floral arches, silk and fresh flowers are a marriage made in heaven!

Floral wedding trends you can take to the bank.

Shop Top Selling Wedding Silks here.

Tom Is Thinking Wedding Season

Amanda Thomas - Tuesday, April 17, 2018
Wedding season is upon us! We hope you enjoy these tips from Tom Bowling, AIFD, PFCI.

Tour Our Spring/Summer 2018 Showroom!

Amanda Thomas - Thursday, April 05, 2018

Spring is in full swing at Pioneer Imports & Wholesale! Come see our Spring & Summer 2018 Showroom for yourself or take a virtual tour below. Our showroom is located at 500 W. Bagley Rd., Berea, Ohio 44017 and our hours are Monday through Friday 9:00 a.m. to 4:30 p.m. We'd love to see you!

Please note: Vendor’s license in a related trade is required.

Video: Bridal Show Success: Adding Accents

Amanda Thomas - Tuesday, February 06, 2018

Video Summary written for Pioneer Imports & Wholesale by: Lisa B.

In this video, Sue Huelsman AIFD reminds viewers to keep a diverse stock of accent pieces to complete your bridal show table. These pieces will later serve as useful add-ons for potential customers, but at bridal shows they work to instantly elevate the sophistication of any table and help to draw more attention toward everything you have to offer. 

Sue suggests investing in small eye-catching accent pieces like votives and other candle pieces, useful items like napkins and napkin rings, and more. 

Having the right accessories on hand is especially important when it comes to bouquets. Sue recommends bringing multiple bouquet styles and a couple of different stands. You can show your bouquets in basic cylinders or decorative vases. Sue also demonstrates how to use the purpose-made stands from Pioneer that look great on any table.

Take some time to browse the Pioneer Imports & Wholesale website to find a wide variety of accessories like vases, bouquet stands, stylish votives, and of course, plenty of wholesale silk flowers and foliage to complete your bridal show table.

Shop products from the video:

#PWR2090CHK – Cabbage Rose Bush, Chalk
#FFR004CR – Rose Pomander with Rhinestones
#22-3407-810 – Lace Table Runner
#960528SLV – Striped Glass Votive
#850338SLV – Bubbles Glass Votive

Watch the video here!

Video: Bridal Show Success: Show the Wow

Amanda Thomas - Monday, February 05, 2018

Video Summary written for Pioneer Imports & Wholesale by: Lisa B.

Make a big impression throughout the bridal show season with this quick table set up walkthrough from Sue Huelsman AIFD. In this video, Sue explains how using strong standout pieces is a simple and effective way to draw more attention to your display.

Sue suggests adding a few fun and interesting key pieces to your standard display rotation. Start with something that immediately catches the eye, something that can serve as a memorable centerpiece of sorts. 

While this item might be a little more expensive, you’ll only need to buy one piece. When you show it to your brides, you’ll be able to get a better idea of whether it’s something you’ll want to spend your money on in the future. Bridal shows are a great test case to determine whether it would be worthwhile to invest in larger quantities as you move forward throughout the year. 

As an example, Sue points out a beautiful crystal cake stand. Elegant cake stands are a fantastic choice because you can use them in a variety of ways – not just as a cake stand but also as an integral part of all your floral displays. 

Sue also gives advice on creating a cohesive display around your key pieces. Sue suggests that decorative containers have variation in terms of height and depth, allowing each one to capture the attention it deserves. As always, consider setting your floral palette with neutral tones so it can serve as a base for any colors that a bride might want to add in later.  

Are you looking for a standout accessory to capture attention at your next bridal show booth? Explore the Pioneer Imports & Wholesale website to find the cake stands and vases shown in this video – along with a wide range of other accessories that can take your bridal show display booth to the next level.  

Shop products from the video: