Text by Bruce Wright
This relatively new idea has quickly taken hold with brides across the country. Instead of referring to a seating chart, guests look for their names printed on cards or tags, displayed near the entrance to the reception.
The card tells the guest his or her table number. “It ‘escorts’ the guest to the right table,” Vonda explains, where he or she may find a place card, or simply take a seat if there are no place cards.
“The opportunity for you as a florist is that very often, escort cards double as wedding favors that express the wedding style and theme,” Vonda continues.
For example: for an autumn wedding with a rustic theme, you might suggest silk calla lilies in a bright pumpkin shade, each tied with satin corsage ribbon to an old-fashioned, cast-iron key—all displayed against a barnboard backdrop.
For a more formal wedding, you could offer white silk flowers attached to an oversize gold or silver ring.
It begins with asking your customer, “Are you having escort cards?” and following up with, “Let me give you a couple of ideas.”
Floral concepts for escort cards can also make a great in-shop display, not to mention an attention-getting post on Pinterest or Instagram.
It’s all about, not just making the sale, but positioning yourself as the wedding expert who is up on the trends and full of creative ideas.
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