INSPIRATION & EDUCATION

Connect With the Students

One of the most important steps you can take to create a successful Prom season is to CONNECT WITH THE STUDENTS. By doing so, you will increase your business and gain new customers for life.

Here are simple proven steps you can take that will lead you to success:

Obtain a booth at a local dress or prom show. If there is not one in your town, try to start one. This allows you to be a leader and show them what you have to offer. Take not only corsages, boutonnieres, and nosegays, but also fresh loose flowers to make up corsages while you are there. The best way to draw a crowd is to demonstrate your skills as a designer. People love to watch you work and are fascinated with floral design.

Create a social media Prom Business Page. Join with other local businesses related to the Prom industry such as limo companies, tuxedo rentals, dress companies, restaurants, hair stylists, and nail salons. Not only are these groups valuable at Prom time, but they can generate everyday referrals as well.

Hold a Prom Night Event in your store or at a local coffee shop. Have corsage samples ready to see and try on, door prizes, dresses, music, and snacks. Send a coupon home with all the students or parents to use when they come back or call you by a certain date. This will encourage earlier ordering.

If possible, try to have Prom ordering available on your website. They can select a color, price, and date, but it will be designer's choice on flowers. Many people are too busy to call or stop in, and online ordering appeals to students. These orders are also paid in advance, which wil speed up the pick-up process.

By connecting with one student in just one school, your average order can increase by 30%, and your order volume by 33%. This will give you a substantial increase to your revenue and profit for the prom season.