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Bridal Show Prep: Get Ready To Show Wedding Venue Arrangements!
You snagged a booth at your local bridal show. Now what?
Show What Brides Crave: Beyond Bouquets and Centerpieces
Today's brides are swooning over venue arrangements, the floral installations that transform their wedding space into a breathtaking scene. And it’s not just a dream, it’s reality. Venue flowers saw a 20% increase last year -- outpacing any other wedding budget category!
Why so popular? Couples are yearning for immersive floral experiences that go beyond the table. They want their entire venue to be infused with the beauty and romance of nature.
This is your golden opportunity to showcase your artistry and expertise. You can:
- Attract high-value clients: Couples willing to splurge on unique, statement-making florals are your ideal customers.
- Command premium prices: Your talent and creativity deserve proper compensation. These one-of-a-kind installations allow you to set your own rates based on their perceived value.
- Stand out from the crowd: Differentiate yourself from other florists by offering something truly special. Brides won't be able to "shop around" for similar arrangements when you’re designing custom.
Ready to create show-stopping booth displays? (Remember you can rent these for future weddings and events too!)
Here are some specific venue arrangement ideas:
Flower backdrops: Every event needs a selfie spot, and a lush floral backdrop is guaranteed to steal the show. Build one in your booth and include your company logo. Encourage photos and couples will remember you when looking back on their selfies from the bridal expo. There is so much going on at bridal shows, and so many free things to grab, you want to be right in the palm of their hand!
Garlands: Bringing the outside in and accommodating any venue is easier when using lengths of garland. They can lay on the ground marking a pathway, easily drape bannisters and entryways or even adorn walls with some damage-free hooks. Styles range from lush flowers and greenery to airier garlands. Garlands have a place at every wedding from the most sophisticated to the most bohemian. Start with a premade greenery base and save hours, maybe days, of prep!
Flower chandeliers: A stunning focal point that creates a mood and doesn’t get in the way of dining and dessert. Throughout the USA we are seeing hanging florals in more places (like restaurants and corporate lobbies), making them feel more attainable. With lighter weight silk flowers and greenery, they're accessible for weddings of all sizes.
Place settings: Elevate the dining experience with personalized floral touches on each table. Think bud vases, mini wreaths, or single blooms on a place setting.
By showcasing your skills in venue arrangements, you'll not only captivate brides at the bridal show, but also establish yourself as a leader in the industry. Remember, you're more than just a florist; you're an artist who transforms dreams into breathtaking floral realities.
Turning leads into loyal clients requires a smooth transition from booth banter to wedding planning bliss.
Here's how to make the most of your bridal show investment and connect with the right couples:
- Identify A Fit: Not all brides are right for your business model. During your whirlwind interactions, pay attention to who truly connects with your vibe and values your unique style. These are the clients who will appreciate your creative vision and invest in your floral expertise.
- Seamless Transition: Don't let the momentum fade! Practice a graceful transition from booth chatter to detailed discussions. Suggest setting up a consultation at your shop or call to delve deeper into their floral dreams. Get it on their calendar before they leave the booth. Using QR codes is an easy way for them to scan and have all your information on their calendar.
- Remember & Reconnect: Technology is your friend! Always ask for their Instagram handle so you can follow them on social media and reach them via messenger. This feels less invasive than asking for phone numbers and emails. Plus, now you can fill their feed with your beautiful designs and promotions.
- A Gift of Gratitude: Follow up with a small token of appreciation. This investment pays off. If it’s the right client for you, don’t lose them! Send flowers or a handwritten note after the bridal show. It's a thoughtful way to say, "I remembered you!" People want to work with others who value them.
- Be Their Floral Fairy Godmother: Remember, for many brides, this is their first major floral purchase. Be a source of calm and guidance. Listen to their desires, answer their questions honestly, and assure them you'll be their trusted partner in bringing their floral vision to life.
By investing in these next steps, you'll transform fleeting bridal show encounters into lasting relationships built on mutual respect, shared passion, and the promise of creating truly unforgettable floral moments.
A collaboration between writer Laura Vitale and Sarah Botchick of Pioneer.
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