Build Trust, Increase Visibility, and Showcase Your Creativity OnlineYour website is often the first impression customers have of your business. Whether you create floral designs, wedding installations, event décor, gift baskets, or handcrafted products, your online presence plays an important ...

In the wedding and event industry, clients don’t just appear from one channel anymore. They come through a mix of referrals, social media, search, partnerships, and in-person visibility.The good news is that this isn’t random. The businesses that consistently book weddings and events are ...

There are so many variables floral professionals must manage—especially when it comes to special events, weddings, and beautifully styled homes. This is where lifelike artificial botanicals can deliver the consistency and perfection clients expect.At Pioneer, we see it as our responsibility not ...

I recently had a great discussion with Vonda LaFever, AIFD, PFCI and Lori Wilson, PFCI on The Business and Pleasure of Flowers podcast. We talked about how Pioneer’s website has grown over the years – its history, why a good website matters for business, and some user experience tips. It was a ...

Faux flowers vs real flowers - this is a battle that many Millennials and even Gen Y face in today’s modern age. These generations love personalization and have disposable income, so making something for them will help your long term business. They’ve grown up with plants being a mainstay ...

One flower shop owner tells her story of how silk flower rentals became the hero of her wedding work. Weddings are indisputably one of the most stressful undertakings for florists. Often working with a client who is not well-versed in flowers and their prices, serving wedding clients takes a great ...

“This will be a great pick-me-up for my friend in the hospital!” “I’m on my way to dinner at a neighbor’s house.” We’ve all heard customers make these comments time and time again. Flowers and plants really are the best gift for everyday occasions. That’s why we’ve invested in ...

If you Googled “Inspiring Home Office” or “Best Home Offices”  right now, do you know what you would find in every single image result? Green plants. Florists, garden centers and interior designers everywhere, rejoice! People are getting it! Now what do you do to capitalize on the ...

In this quick video demonstration, Tom Bowling AIFD PFCI shows off a prom idea for 2020 using elements from the Pioneer Imports & Wholesale catalog.This look starts with the Mayleigh bracelet from Fitz Design – a beautiful cuff bracelet with a metallic look, available in a variety of ...