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Customers are ready to turn the pages of the calendar to spring and make their homes feel fresher and brighter. Appeal to these shopping habits by showing spring wreaths. It’s a tempting purchase that makes a statement without breaking one’s budget.
Flowers and greenery naturally bring the feelings of spring and there are many ways to apply color and texture with lifelike floral material. Ready to build an assortment of options for your shop that stands apart from big box stores? Here are our recommendations:
While truly custom creations allow florists to show their impressive design ability, starting with a greenery wreath or floral wreath is a great way to save time and provide an introductory price point to shoppers.






Unconventional materials appeal to customers who may be ready to swap out what they already own. Bird’s nests, sun hats, or modern oval and hexagon shapes bring something new. Wreaths are also a wonderful gift for the many spring occasions.
Showing something new piques interest and reminds customers that spring wreaths are not just for the front door. They can also be used to decorate interior doors, windows and mantels. A 12” wreath is a cute fit on kitchen cabinet doors.
With so many opportunities to stand out, merchandising wreaths this spring will appeal to shoppers ready to refresh!
A collaboration between writer Laura Vitale and Sarah Botchick of Pioneer.