Construction

Please note: we are floral importers, not engineers! Our incredible team constructed a sturdy and stable floral wall frame, but please prioritize safety and stability when building your own structure.

For our project, we created two panels, each measuring 3 feet by 7 feet. The frame consisted of a simple yet sturdy 2x4 border with a horizontal support beam, all covered in durable plastic mesh. As many event designers know, a trip to the local home improvement store is often the first step in building custom armatures! Don’t forget essentials like a ladder and work gloves.

Silk Flowers are the Secret to Success

Seeing how demanding a flower wall is to design, it's easy to appreciate the tremendous advantages of using lifelike artificial flowers:

• Longevity and ability to work ahead: Unlike fresh flowers, silk flowers eliminate concerns about water sources and longevity. You can design as far ahead as your space allows, prep stems weeks in advance, and even pre-fabricate sections of the wall to store for future use, streamlining setup and breakdown.
• Durability: Feel free to squeeze a stem or push it through mesh—silk flower stems and heads are exceptionally sturdy.
• Consistency and predictability: Silk flowers offer consistent size, shape, and color, providing precise control over your color palette and purchases. This predictability reduces the risk of last-minute substitutions due to flower availability or quality issues.
• Cost-effective and less stressful: All these factors make artificial flower walls a practical, stress-free option.

Practical Tips and Tricks

Key Takeaways from Our Assembly Process:

• Flower Choice Matters: Silk flower bushes with larger flower heads, especially cabbage roses, create a fuller and more impactful look. Fluffing the cabbage roses adds extra volume and texture.
• Depth and Dimension: Incorporate smaller flowers to add depth and bring certain elements forward in the composition. Avoid a flat, mural-like appearance.
• Visual Interest: Use a variety of flower types and colors to guide the eye across the entire wall. Focus on creating a cohesive design without isolated pockets of color or flower types. 

Key Considerations Before Selling a Flower Wall

• Material Costs: Accurately calculate the cost of all floral materials, frame supplies, and tools.
• Labor Costs: Include the time required for design, construction, and installation.
• Transportation:  Factor in the logistics and expenses of transporting the finished wall.
• Rental vs. Purchase: Decide whether the wall will be rented or purchased by the client, and adjust pricing accordingly. Can you disassemble your version and reuse?

Building a flower wall is a rewarding experience that can elevate any event. By following these tips and learning from our experience, you can create stunning floral backdrops that leave a lasting impression.

A collaboration between writer Laura Vitale and Sarah Botchick of Pioneer.