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Movin’ Out

One of the biggest home decor trends during America’s year at home was to paint the front door, and often a bold color. This means that your clients are paying attention to their curb appeal and hungry for a cheerful entry. Help them extend their living space this season with flowers and plants.

With garden center and outdoor home décor sales up nearly 20% last year, it’s important to realize you don’t need to add new suppliers and specialized product lines to capitalize on the consumer demand to refresh their outdoor space.

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Repurposing quality items and your creative design make the difference.

Be Bold

This is the place where customers aren’t too afraid of color. Give them a jolt with saturated punch colors. By combining the same floral material into different size containers, the composite arrangement gives great rhythm and movement.  You can bring your color palette from the floor boards to a wreath!

For a space as large as a porch, you also need to consider scale. Often one arrangement won’t provide the impact the homeowner needs.

Weave It Together

Just like today’s homes combine brick, stone, stucco on home exteriors, so too should we mix the textures and colors of our accessories for an interesting look.  And no textures bring the feel of summer into a space more than rattan and straw.

 

Keep It Low Maintenance

For a covered porch, and color that lasts, lifelike flowers and plants do the trick. Have peace of mind knowing what you’ve designed for a homeowner to take home will maintain its full bloom.

Silk flowers also allow you to use anything as a container. Antique store vessels, milk crates, rainboots, umbrellas, even shutters let you tuck in flowers free of the worry of watering.

Outside of flowers and plans, props like an interesting watering can also add a complementary, appropriate décor element.

Rock the Block

Don’t forget your fellow business owners! Brick and mortar locations that update their doors and windows show they are open for business at a time when people aren’t quite sure. Talk to fellow shops and make sure they know you can decorate their storefront too for the summer season. Lifelike silk flowers even allow you to create in their branded colors.

Consider your own entryway! Faux florals allow you to make a statement that lasts. Talk about intrigue!

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Add interest to your client’s porch, giving them the freedom to expand their home outwards.

Custom container creation and outdoor design increased 5 percentage points this year and trends continue to climb!

A Collaboration from Sarah Botchick of Pioneer and Blog Writer Laura Vitale.

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