When the seasons change, customers begin looking for something new.Fresh colors, emerging trends and seasonal décor inspire shoppers to refresh their homes and businesses, creating new sales opportunities for florists and floral retailers.The good news? You don't have to wait for a season to ...

In the wedding and event industry, clients don’t just appear from one channel anymore. They come through a mix of referrals, social media, search, partnerships, and in-person visibility.The good news is that this isn’t random. The businesses that consistently book weddings and events are ...

Running a flower shop, floral studio, or wedding and event business means your brand is your reputation. Your business name is what clients remember, recommend, and return to. But in today's digital world, protecting your brand isn't just about creating beautiful work and delivering exceptional ...

As a retailer, you know the importance of being well-stocked for peak seasons. The key to a successful season lies in your advance planning.The fall décor market demonstrates consistent growth and popularity year after year, making it a leading factor to growing your sales and diversifying your ...

What’s the best-selling cut flower in America? Tulips, followed by lilies and gerbera daisies.So, when your customers clamor for these varieties year-round, consider offering their silk counterparts too.Each of these flowers have extremely lifelike faux varieties. Artificial tulips, lilies and ...

One of the easiest ways to build a floral design is by using a wreath as your base. Why? There are so many reasons! It’s prefinished and preformed into the right shape! Nothing to hide! It may be simpler for your designers to work in a wreath base than other floral mechanics. When designers want ...

Thanks to the gorgeous photography shared from around the world on social media, floral installations at weddings, events, and for seasonal decorating are in high demand. From a floral chandelier, to storefront, to front porch, consumers now see how spaces dripping with flowers are a moment worth ...

Using Permanent Botanicals at Luxury Picnics - Floral designers are some of the best collaborators because of their mission to bring more beauty to the world. Using flowers as our medium to express emotions – floral designers partner with artists, interior designers and event designers often. ...

Blush tones are here to stay, and tan and taupe marry into pinks in the Blushing Beauty collection. Blush weddings aren’t going out of style! You’ll often hear a wedding planner remind couples that anything super-trendy can end up looking dated. That’s why choosing a palette that embraces the ...

As we enter another peak wedding season, and also peak wedding planning season, you’ll be meeting with brides and grooms influenced by today’s trends. Knowing what’s hot will help you provide solutions to match their dream -- and allow you to prepare in advance. When we talk trends, we do it ...