As a retailer, you know the importance of being well-stocked for peak seasons. The key to a successful season lies in your advance planning.The fall décor market demonstrates consistent growth and popularity year after year, making it a leading factor to growing your sales and diversifying your ...

What’s the best-selling cut flower in America? Tulips, followed by lilies and gerbera daisies.So, when your customers clamor for these varieties year-round, consider offering their silk counterparts too.Each of these flowers have extremely lifelike faux varieties. Artificial tulips, lilies and ...

One of the easiest ways to build a floral design is by using a wreath as your base. Why? There are so many reasons! It’s prefinished and preformed into the right shape! Nothing to hide! It may be simpler for your designers to work in a wreath base than other floral mechanics. When designers want ...

Thanks to the gorgeous photography shared from around the world on social media, floral installations at weddings, events, and for seasonal decorating are in high demand. From a floral chandelier, to storefront, to front porch, consumers now see how spaces dripping with flowers are a moment worth ...

Using Permanent Botanicals at Luxury Picnics - Floral designers are some of the best collaborators because of their mission to bring more beauty to the world. Using flowers as our medium to express emotions – floral designers partner with artists, interior designers and event designers often. ...

Blush tones are here to stay, and tan and taupe marry into pinks in the Blushing Beauty collection. Blush weddings aren’t going out of style! You’ll often hear a wedding planner remind couples that anything super-trendy can end up looking dated. That’s why choosing a palette that embraces the ...

As we enter another peak wedding season, and also peak wedding planning season, you’ll be meeting with brides and grooms influenced by today’s trends. Knowing what’s hot will help you provide solutions to match their dream -- and allow you to prepare in advance. When we talk trends, we do it ...

The turn of season always inspires consumers to refresh their décor. According to the National Retail Federation, growth in flowers and decorations for spring continues, with those purchases at a record high in 2023. While consumers are inspired to buy, floral designers can extend your offering ...

To event designers, sometimes a blank slate provides a world of opportunity, but the reality of building a free-standing floral install can be complex.  With outdoor events more popular than ever, you may be tasked to not just provide floral décor, but build the event space with walls and aisles ...

“I don’t want to wear a corsage.” - “It will ruin my dress.” - “I don’t want it on while I dance.  You’ve probably heard these comments (and so many more!) from teens with their opinion of prom corsages. But these aren’t reasons to forgo the flowers all together! Clutch ...