Change Your Shop in Days, Not Weeks

One of the biggest advantages of permanent flowers is the freedom they provide when it comes to seasonal merchandising.

Because you aren't working around freshness, you can transition your shop when your business is ready, not when the growing season says you should.

Instead of gradually changing displays over several weeks, you can refresh your shop in a day or two. There's no need to worry about replacing flowers that have passed their prime, and the product can remain on display until the right customer comes along.

That advantage gives you an easy way to refresh the look of your shop and create a reason for customers to stop in and see what's new.

Make Your Inventory Work Harder

Permanent flowers can help fill the gap between fresh floral purchases.

Not every customer needs or wants a fresh arrangement every week. But they may want something beautiful for a home, office, entryway or seasonal table that they can enjoy for months.

That makes permanent botanicals a valuable addition to your retail mix and helps you reach customers looking for something different.

Because permanent flowers don't have a short selling window, you can buy ahead and sell throughout the season. Your inventory has more time to find its buyer, without the pressure that comes with highly perishable products.

A Few Simple Ways to Make the Most of Your Permanent Inventory

Buy the Volume You Need for the Season

Ordering more of your seasonal inventory at one time can help maximize shipping savings.

Rather than placing smaller replenishment orders throughout the season, consider purchasing the quantity you expect to sell. Having inventory on hand means you're ready when customers are ready to buy.

Get It Out of the Back Room

This one is simple: customers can't buy what they can't see.

As soon as your shipment arrives, get it onto the showroom floor.

Remove the cello and packaging, then fluff and shape the stems and bushes. Permanent flowers can look completely different once they've been opened, styled and given a little attention.

Give customers the opportunity to see the product for what it can be, not what it looked like coming out of a box.

Put Retail Prices on Them Immediately

Don't let inventory sit in boxes waiting to be priced.

Add retail pricing as soon as inventory arrives and place it where shoppers can easily see it. Once an item is unpacked, merchandised and priced, it's ready to sell.