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What’s Up With Wreaths?
From Florists’ Review to Architectural Digest, it’s no secret year-round use of wreaths is a major décor trend. As the wreath comes off the front door and is used in other parts of homes, just how big is this opportunity?
The Global Decorative Wreaths Market Report states the market is growing at a steady rate and expected to reach 1.2 billion US dollars! “The market is driven by the increasing demand for decorative wreaths in commercial and personal applications, owing to their aesthetic appeal and durability,” the report states.
Can you capitalize? YES. According to the same study, progressive growth is expected until 2028. We have not yet nearly hit the peak of this potential.
At Pioneer, we have been steadily increasing our wreath selection each season. It now includes a premade selection for you to resell as-is or upgrade, as well as flower-less wreath bases for minimalistic or asymmetrical trends. Beyond grapevine, sturdy steel is coated in brushed gold for a versatile and beautiful look.
Verdant green wreaths align with consumer trends too as Pinterest has seen searches for green interior inspiration increase by 80 percent this year. Consumers want a plethora of nature-inspired green tones.
Overall, wreaths on mirrors, windows, cabinets and more are a continuation of the Outside-In trend. We have reported in past blogs how our connection to nature has never been more important. And it has evolved from simply a love of plant life to a truly warm cottage feeling. One of the biggest trends to emerge in 2021, with more Google searches globally than any other design style, is “cottage core.” This style romanticizes living in a cottage where we bring the outdoors in at every opportunity - helping us connect with nature once again and providing a senses of comfort. To truly lean into a cottage feeling, chicken wire and wood make for the perfect handcrafted wreath form.
Even for customers who do not lean heavily into a design style like cottage or hanging potted plants, wreaths as the natural element to interiors aren’t going anywhere. With a stretch of ribbon or a command hook, a wreath can go anywhere. As the consumer demand grows, let us help you win over your customers.
A Collaboration from Sarah Botchick of Pioneer and Blog Writer Laura Vitale.
