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Purple Reigns
Do you know what your best-selling flower is? That’s probably easy to answer. What about color? According to digital marketing research, 85% of shoppers say that color is their primary reason for buying a product. This is good news because, as artists, you have the ability to try new textures and shapes while appealing to people’s love of color. In fact, 66% of people won’t buy a product unless it comes in their preferred color.
And what’s the color increasing every year in sales? Purple.
Our customers are telling us that all things purple fly off the shelves. Garden centers and markets comment that purple mums and purple orchids are the most popular. Purple is also set to be a key color in 2021 wedding palettes.
But not all purple is on trend. Our Violet Veranda Collection helps you catch a customer’s eye with the color they want, and also the natural styling it demands to be current.
A key element to the 2021 styling is using purple in its natural state. We aren’t painting everything purple. Flowers that are popular are those which grow naturally in purple: garden and field flowers like lilac, lavender, irises, sweet pea, …
The look is fresh-picked and placed in containers you’d also traditionally find outside: tin and wood. Using crisp white containers also showcases the shades of violet and keeps the look modern.
In weddings purple feels regal. Purple hues are some of the most in-demand wedding colors for 2021. Used alongside sage, eucalyptus and thistle the lighter hues of lilac and lavender are central to the trend.
Bouquets are hand-tied and flowers are organically arranged, not round mounds. Centerpieces feel organic, almost scattered down the table. The entire look is monochromatic and blue undertones in the foliage keep it whimsical yet sophisticated. Be prepared for garden weddings and springtime celebrations with our purple silk flowers that always bring the right tone.
Whether customers are walking-in for a new wreath or gift, or planning a special event, be ready with top-selling purple!
A Collaboration from Sarah Botchick of Pioneer and Blog Writer Laura Vitale.
