The Top Selling Cut Flower Varieties in the US and Their Silk Counterparts

Laura March 20, 2024 Products

What’s the best-selling cut flower in America? Tulips, followed by lilies and gerbera daisies.

So, when your customers clamor for these varieties year-round, consider offering their silk counterparts too.

Each of these flowers have extremely lifelike faux varieties. Artificial tulips, lilies and gerbera daisies are popular with consumers today. Gone are the days of dust-collecting, dull, fake petals. Today's artificial flowers are crafted from high-quality materials, boasting realistic details and vibrant colors.

Grab-and-go silk flower bunches have become a charming display, popular at many boutiques today. We’ve seen many shops wrap silk stems in kraft paper and display bunches in a bucket rack like a fresh flower market. Offer lifelike silk bunches so you don’t lose this business to other retailers with creative displays. A benefit of using artificial flowers in a display is the ability to merchandise it near your front door, outside the cooler, with no worries.

Customers will buy artificial bunches impulsively for many reasons.

Their colors and style make the ideal pick-me-up, perfect for impulse purchases. Each of these flower types – tulips, lilies and gerberas - have vibrant colors that create an instant mood-booster. A key attribute of all impulse purchases is an eye-catching display! Nothing does this better than bright color.

Monochromatic bunches of a single flower type reduce intimidation. Consumers know when they bring the bunch home, there is no special skill needed to arrange the stems. Simply drop the bunch in a vase and enjoy. (We offer premade ranunculus and sunflower bunches for this reason too! Simple elegance!)

Wrapped bouquets make an easy gift. By wrapping silk stems for customers like you would for fresh cut flowers, it creates a fresh-picked, cheery feeling. Faux flowers have the added benefit of surviving a long trip and all types of weather. Plus, the giver can purchase well in advance. Silk flowers eliminate the hassle and deliver the sentiment.

Bunches create opportunities for spontaneous self-care. Indulging in flowers for oneself can be easier if they are long-lasting. Silk bunches boost mood with less guilt because artificial flowers offer long-lasting enjoyment.

Silk tulips, lilies and gerberas are hassle free. Artificial flowers don't require constant attention. No watering, no wilting, no falling petals or murky water. This makes for pure enjoyment, not a chore to maintain. Silk flowers are ideal for busy lifestyles or forgetful plant parents. Also, for those who suffer from pollen allergies, these favorite flowers can be a nightmare, especially lilies. Give customers a beautiful bouquet without the strong scent and risk of permanent pollen stains.

Consider adding a silk flower display along with your fresh product. In spring, customers may be excited to grab a fresh bunch of tulips in their peak season. They also may enjoy that variety in a permanent state. It is important to offer both. Using today’s best-selling cut flowers as your guide, buy and display silk flower bunches. You appeal to more customers and create impulse purchases. People love the experience of picking up a bunch and will enjoy them permanently at home!

A collaboration between writer Laura Vitale and Sarah Botchick of Pioneer.