Wedding Design and Marketing Ideas from Vonda LaFever AIFD, PFCI“Here’s a question you always want to ask your bridal customers these days,” says Vonda: “Are you planning to have a sweetheart table?”“If the answer is yes, that’s an opportunity for you as a florist to create a floral ...

This video tackles the topic of choosing the appropriate quality of wholesale silk flowers for a project. Vonda LaFever AIFD, PFCI, CFD uses two silk sunflower bushes from Pioneer Imports & Wholesale as examples. One variety combines the best of realism with an accessible price point, easy on ...

Weddings are notoriously challenging-especially when you’re working with fresh product and unsure of its quality.Sometimes, the fresh flowers arrive and you suddenly find yourself in a panic: the hydrangea is wilting in 90-degree heat, the dahlia's color is different than expected, or the ...