Wedding Design and Marketing Ideas from Vonda LaFever AIFD, PFCI

“Here’s a question you always want to ask your bridal customers these days,” says Vonda: “Are you planning to have a sweetheart table?”

“If the answer is yes, that’s an opportunity for you as a florist to create a floral display that will delight your customer—and generate extra profit for you.”

At a sweetheart table, the bride and groom sit facing their guests, often on an elevated platform so they can see everyone, and everyone can see them. What better opportunity to use flowers—to set a romantic mood and enhance the photo memories to come?

The sweetheart table is usually small, so flowers must leave room for table settings. Arrangements should lie low and may cascade from the front edge of the table.

These design requirements are easier to meet with silk flowers—or a combination of silk and fresh. Silk foliage garlands provide a base of mixed leaf shapes and green tones, to which silk flowers or fresh blooms in water tubes can be added.

A floral chandelier hanging directly above the sweetheart table completes the setting and draws attention to the couple from anywhere in the room. Stay tuned for more on floral chandeliers—another popular and profitable trend.

Floral wedding trends you can take to the bank.