Designers know there are several commonly used flower arrangement forms: circular, triangular, curve... But shapes that feel more modern and natural -- open, arched and linear design forms -- are having a moment right now.Let your creativity bloom with arrangements that defy expectations and ...

Tablescaping has become an art form. Event designers know transforming the table creates a memorable occasion, bringing an aesthetic to life and wowing customers.  But keeping fresh flowers looking their best can be a challenge. And with complex, layered designs, time is of the essence. That’s ...

Florals make a big impression, and their popularity is growing in industries of all kinds. One standout feature is the enchanting floral basket arch. Perfect for weddings, special events, and storefront décor, floral basket arches combine silk flowers' beauty with woven baskets' rustic charm to ...

This prom season, you might not hear the word “trend” with teen customers but “core.”  Adding the suffix “core” refers to any trend or subculture focused on a specific interest or identity. In laymen’s terms, you can replace the word “style” with “core.” When it comes to ...

Prom is an opportunity to show customers how flowers express emotion and style. They go beyond the tradition of a date arriving with a corsage or pinning a boutonniere on a jacket. Body flowers are truly custom-made accessories to complete their look.When teens visit your shop, website or social ...

Why do Pinterest trends matter?The majority of Pinterest users are women in the USA. Nearly half of the users have a household income of $100K+. Certainly your target customer.When someone pins a picture on their Pinterest board, it is because they actively want to remind themselves of a style they ...

We Saw It Coming - Apricot, Peach & Coral Products, NOW!More than 1100 national news outlets picked up the Pantone Color of the Year story, meaning consumers around the U.S. are aware of what is on-trend: Peach Fuzz.We’ve always felt that “color is everything” when it comes to serving ...

Merchandising baskets in your retail location solves many challenges for shop-owners. Good displays increase traffic, increase sales, and increase individual purchase volume. It also gives you the added benefit of more working space in your back room! We know the space in your design area is at a ...

What to call artificial flowers – Part 3: What term should I use? In Part 1 of this series, we reviewed how consumers refer to artificial flowers. In Part 2, we discussed the variety of ways that floral professionals refer to artificial flowers. But which is the best one for your business? Below ...

What to call artificial flowers – Part 2: What do floral professionals call artificial flowers?  In Part 1of this series, we noted that “artificial flowers” is the term people search most often online, but is it the right language for the professionally designed product you provide? Is it ...