Why do Pinterest trends matter?

The majority of Pinterest users are women in the USA. Nearly half of the users have a household income of $100K+. Certainly your target customer.

When someone pins a picture on their Pinterest board, it is because they actively want to remind themselves of a style they like. Whether they act on it now or later, it is saved on their board… not here and gone like so many scrolling social media platforms.

When considering a bride and groom, promgoer, homeowner or corporate event planner, they are searching for ideas here. 90% of them come to the platform in a shopping mindset, they aren’t mindlessly scrolling. With Pinterest, users dream, plan, and do. They're not just browsing; they're actively planning.

This means Pinterest is a good medium for you to keep tabs on what is climbing in popularity and gain insight into the collective desires of millions of people. Pinterest trends aren't just fleeting fads. They last 21% longer than other online trends. That means you're not just jumping on a bandwagon; you're laying the groundwork for long-term success.

Pinterest’s annual trend report tells us, by the numbers, trends for 2024 in fashion, beauty, home decor, entertainment, travel, and more. 

What is relevant to you in the floral, gift and event space? We did the work for you. Here is a quick look at important trends and how you can react immediately.