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DIY Flower Bars: Lean on This Trend to Accelerate Sales
DIY FLOWER BARS: LEAN ON THIS TREND TO ACCELERATE SALES
Do you have a DIY Flower Bar in your shop yet? Now is the time! Not only are shoppers increasingly drawn to sensory experiences, but their experience in your store is also heightened when they discover unique, seasonal items. Take a cue from a farmer’s market experience — include a DIY Flower Bar for easy browsing and impulse shopping.
How to Build Your Flower Bar
Your expert knowledge of color and texture are your secret weapon! Shoppers will rely on you to offer stems that come together in a foolproof way.
Step 1: A Flower Bar is doable with minimal square footage. A row of like containers that reflects your unique brand aesthetic and are specifically designed for flowers and plants is all you need.
Need containers? Shop now!
Step 2: A bucket rack or an inexpensive display can hold flower stems. Select one stem variety per bucket and stock abundantly, but not too tight, for a vibrant, rich vibe that requires little upkeep and is easy to shop.
Consider Pioneer’s exclusive collection of lifelike stems. Always on-trend with color and style, these are lifelike permanent botanicals you can only get from Pioneer. This level of quality is important to distinguish yourself from mass market offerings.
Step 3: Once customers select their florals, you can cut and arrange them in their selected container or offer a container-less option. Silk stems can be wrapped in butcher paper for a permanent botanical bouquet they can gift to friends, family and colleagues.
Step 4: Don’t forget seasonal touches. Crisp autumn days trigger nesting and seasonal gifting!The words “limited time” are magic. Consider adding these elements to your flower bar this season.
Step 5: Always display a pre-arranged bouquet for inspiration.
Step 6: Don’t forget the simple supplies you need: cellophane, bind wire, ribbon, and more to complete the flower bar function.
You may even advertise a “free ribbon wrap” as a meaningful incentive to complete the bouquet.
Step 7: Think bigger. Consider Flower Bar parties hosted at your store or on the road. This can become another revenue stream with guaranteed volume. Boost your reputation by offering consumers an experience and quality product.
Flower Bars offer shop owners a simple yet powerful way to create an inviting, sensory-driven shopping experience. Setting one up this fall can not only draw customers in but also strengthen your competitive edge. Today’s consumers demand more well-curated products and interaction. When these elements come together, they don’t just build loyalty; they inspire the kind of spontaneous purchases that keep customers coming back.
A collaboration between writer Laura Vitale and Sarah Botchick of Pioneer.
