Create Memorable Designs with Our Expanded Real Touch CollectionReal Touch flowers are changing the way professionals design—and your clients can feel the difference. At Pioneer, we’ve expanded our Real Touch line to help you deliver premium arrangements that are as indulgent to the touch as ...

Fashion is shifting, and men are increasingly embracing individuality through their style choices. Known as peacocking, this trend involves using bold, distinctive elements to stand out and make a statement. As florists, this gives you a unique opportunity to translate that same energy into floral ...

“100 Days of May” and “Maycember” are now a part of pop culture and even psychology to refer to the packed social and academic calendars in the month of May. With so much to do, juggling the joy of milestone moments with a large workload can be difficult.The month of May is no exception for ...

Prom season can cast a stressful cloud over the month of May. So many intricate pieces, so many judgmental customers. It is no wonder many florists cap the number of corsages and boutonniere orders they will accept in May. It can easily be a losing battle for profit.  But did you know about the ...

This prom season, you might not hear the word “trend” with teen customers but “core.”  Adding the suffix “core” refers to any trend or subculture focused on a specific interest or identity. In laymen’s terms, you can replace the word “style” with “core.” When it comes to ...

Even teens who have never purchased flowers before understand one thing about prom: the corsage needs to go with the dress.To some clients, that means perfectly matching colors and textures. To others, that means accenting the dress with a complementary color. While still another group want the ...

Prom is an opportunity to show customers how flowers express emotion and style. They go beyond the tradition of a date arriving with a corsage or pinning a boutonniere on a jacket. Body flowers are truly custom-made accessories to complete their look.When teens visit your shop, website or social ...

Ready to profit this prom season? Get ready, because this is your guide to a stress-free experience. We share our secrets – what we have in common, the blunders to avoid, and why ordering early is your secret weapon. Our Shared Story:  Small family business? Check. We get it. We are a real ...

“I had my first pocket square request from a client two years ago – then last year had more than five times that many requests,” said Melissa Henderson of Tully Floral Design.If that increase in design requests grabbed your attention like it did ours, let’s talk more about this opportunity ...

Daylight is warmer and softer shortly after sunrise and just before sunset. Capture this warm halo by exploring the range of warm tones for an autumn glow in the Golden Hour collection.Bold colors are popular in weddings today and a monochromatic or analogous floral palette keeps a daring color ...