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Inspiration & Education
DESIGN GALLERY
If a picture is worth a 1000 words, then this is the most valuable section of our site! Get inspired by beautiful designs!
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Focus on Window Shoppers
If you have a brick-and-mortar shop, this blog is for you! Brick-and-mortar retailers have just a few seconds to attract—and hold—a buyer’s eye. As business owners, we understand, sometimes we fall into the trap of the ‘shoemakers kids who have no shoes.’ You spend your time creating beautiful events and bouquets for clients, and often don’t have any energy left for yourself. Let us motivate you as we move into spring!
Decorating your shop entrance and windows is an investment that pays off.
According to a 2019 report compiled by ServiceChannel, 95% of consumers consider a store's exterior appearance an important factor when deciding upon a place to shop, 80% of customers would be willing to try a new store if the exterior was clean and inviting and more than half will avoid a store if the exterior appears to be poorly maintained.
In addition to cleanliness, nothing intrigues customers more than bringing floral fantasies to life with an installation.
And this ability to captivate them extends to purchases. According to NPD Group research, window displays influence purchases an average of 24% of the time.
So, let’s do the math. 100 new people walk by your shop, 80 of those enter, 19 of those purchase!
This makes it clear that these first impressions have a significant impact on your bottom line.
Visual merchandising intrigues customers by telling a story of who you are. It transforms you from a retailer to an exciting destination to pursue.
And silk flowers are the key tool in your toolbox to make it happen. The most sought after designers in the nation know that using these hardy materials is the key to building a floral installation that lasts.
Where to begin? Your design should answer these questions:
- What products are new?
- Are you promoting this item right now?
- What is your brand all about? How are you different than competitors?
- What are people in your community pandering to right now?
Feeling really ambitious? Make your display an interactive selfie-destination. Make it clear where to sit for the best background, or frame where to stand for a great effect. The result is your customers doing your marketing for you! People share and tag -- and more people want to get the same photo.
Perhaps the master of this is NYC company Floratorium who states "..increasing the potential for greater exposure, interaction and impact. …The result is a signature, tactile and memorable representation of your brand that audiences can photograph, share, and revisit.”
If you’re still wondering if your physical store entry is a good investment of your time. IT IS.
US consumers are spending 11% more time and money in brick-and-mortar stores than they were in 2020. This increase is huge—the largest uptick when compared globally—and speaks to US consumers’ readiness to return to pre-pandemic shopping habits. (Source: Mood Media)
Why else should you consider a major installation this spring?
- Spring cleaning. Go through your inventory, use up stray mechanics like wire, and glue, and order fresh for next season. Your backroom will thank you for the refresh too! Make use of the pieces leftover back there.
- Spring training. Have new staff you’re teaching or staff you’re trying to retain? Giving them creative license and challenge is great incentive.
The right entry design can engage shoppers enough to cause them to stop, enter and buy!
Get inspired by checking out these floral designers who invest in their entries:
Floratorium
A Collaboration from Sarah Botchick of Pioneer and Blog Writer Laura Vitale.
