In floral design, fresh flowers will always hold a special place. But seasoned professionals know that not every variety performs reliably under the pressures of timing, transport, and environment. Some blooms are delicate, unpredictable, or highly sensitive to temperature and handling, turning ...

As a professional designer, you know the challenge: a beautiful installation placed in a bright lobby or sun-drenched window can lose its vibrancy far too quickly. That’s why we’re excited to announce that we have added UV-protected offerings — greenery as well as our customer-favorite ...

When it comes to hydrangeas, florists have high standards. The lush, voluminous blooms make an instant statement in everything from bridal bouquets to high-end installations. But working with the fresh version can be unpredictable and finicky. That’s why we’ve expanded our premium silk ...

Being a floral designer is more than just artistry—it's about being a problem solver. With the challenges of tricky event venues, inexperienced clients, and the constant balancing act of profitability, floral professionals must find creative solutions. That's why we keep our Inspiration & ...

Designing to the Trend of Floral Chandeliers, An Easier Way!In the dynamic world of event planning and decor, staying up to date on current trends is essential. One trend that continues to captivate and enchant is the floral chandelier— hanging florals captivate consumers, providing ambiance and ...

Today's couples are swooning over venue arrangements, the floral installations that transform their wedding space into a breathtaking scene. And it’s not just a dream; it’s reality. Venue flowers saw a 20% increase in sales last year --outpacing any other wedding budget category!Why so ...

Hydrangeas, adored for their voluminous blooms and captivating colors, have charmed countless couples planning their weddings. With a spectrum ranging from deep blue to vibrant pinks, serene whites to lush greens, their abundant flowers not only bring a sense of fullness to arrangements but also ...

Just because it’s fall doesn’t mean muted palettes — you can use vivid colors too! Grouping red, orange and navy blue thoughtfully in floral is a risk that pays off in impact. But “You wouldn’t have to put it away as a seasonal composition,” reminds Tom Bowling, AIFD, PFCI. ...

When we created our Wine Country Collection, we knew it would help three types of designers:  1.  The designer with events at a vineyard. The number of local wineries with event space is growing at a steady clip. Since 2009, the number of wineries in the country has grown by more than 50 ...

The most successful event, gift, and floral designers have a creative eye and a deep appreciation for beauty. Above all, however, they realize the importance of starting with quality products. So, what are premium artificial flowers, and do they actually make a difference? Let’s find out!What are ...