It’s nostalgic. At any momentous occasion, consumers often find themselves embracing past traditions. The idea of filling a basket with luxurious food gifts is reminiscent of Victorian-era, European “hampers,” World War I era gift parcels, and even the 1920s and 30s when gourmet food catalogs emerged. The color and texture of these baskets can feel like a warm hug and may elicit an emotional response from recipients with this nod to nostalgia.

It’s practical (and sustainable!). Using a reusable container as your gift-giving vessel promotes a positive perception.

According to Impact Ninja, “Willow trees’ rapid growth allows the timber to be harvested without harming the forest.”  

Using earth-friendly packaging materials reinforces good feelings about the company, and, as you sell to corporations, you are likely to find that this is no longer a trend – it's a way of life. Businesses often keep eco-friendly practices and product in mind.

“With sustainability being top of mind for so many companies and consumers, sourcing baskets as a delivery method for promotional gifting acts as a two-in-one gift,” said Rachael Ekey of the Markey Group, a company that handles hundreds of thousands of promotional gifts annually. “We see the recipient feeling like the actual basket was a gift as well as what’s inside.”