In a competitive marketplace, to grow your business, there are a few basic ways to do it. 1) Increase margins 2) Increase your customer’s frequency of purchase and 3) Increase the overall volume of each sale. Today, we are going to focus on the last, knowing that wineries, liquor stores and gift basket companies have a huge opportunity at the end of the year. To take you from selling a single bottle of wine, to a larger register ring, a gift basket is the answer.

Easy and economical, if you’ve hesitated to offer this service because you didn’t think you could manage the additional labor or the overhead for supplies, let us alleviate your worry. 

With three easy to order SKUs you’ll have everything you need in no time. We’ve paid special attention to get you the right baskets for gifts of wine. With multiple options specifically sized to hold 2 or 3 bottles of wine or smaller bottles of vinegar, oil or dessert wine, we’ve considered the length, width and height you need.  

Keeping an inventory of baskets on hand is low risk – they will get used as they are sized for your product, specifically. 

Our baskets also provide sturdy and stable transport. They are easy to carry and stay flat. Complete the presentation with decorative and protective shred inside the basket and either tightly shrunk or gathering plastic to seal it.

In total, your cost of goods is less than $10 per basket, labor is minutes, and the perceived value is DOUBLE. Yes, double!

Not only have you mathematically come out ahead when investing in gift baskets, you’ve invested in what consumers increasingly ask for – personalized experiences.

A wine basket’s multiple options gives a curated feeling that instantly evokes individuality.

Sharing wine also provides people an experience.  Ad agency Momentum Worldwide reported in 2019 that 76% of consumers would rather have an experience than a material item. Wine baskets still allow a traditional exchange while creating the experience of enjoying wine together as an experience. It’s a way to make tangible the intangible.

Finally, when a wine basket is given it’s most often shared, whether throughout a business, family or gathering. Your shop then makes an impression on more than just one person, meaning you’ve just increased your customer base in one fell swoop.

View a quick, one-minute video to see how well the wine baskets work here, and, instead of just selling a single bottle, get the increased profit from building a gift basket.

A Collaboration from Sarah Botchick of Pioneer and Blog Writer Laura Vitale.