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Creating a Comfort Zone
There is a low hum of stress in our daily lives that creates an unease at times. As a designer, clients often come to you – whether they realize it or not – seeking a style that makes their home a retreat.
Whether you’re styling a specific home, or merchandising your retail space and website to capture impulse sales, calming colors are having an effect on consumers. Do your designs appeal to that need?
Comfort Zone is a collection that provides calming colors and natural materials. Pastel colors represent neutrality, and provide peacefulness and softness. So these flowers, foliage and containers provide a visual lightness with their color, which translates to a mental lightness.
The elements in the Comfort Zone collection bring subtle color to the neutral base an increasing number of homeowners have. The top 50 best selling colors at Sherwin Williams last year were all neutral. This collection’s earthy, unglazed containers and muted tones accessorize their natural oasis.
To add to the layers of spa-like serenity, use our coordinating silk flowers in these containers. Multitudes of studies show that this instills calmness and comfort at home, even if the materials are faux.
In fact, the Society of American Florists published results of a Rutgers University study recently revealing new insights on flowers improving emotional health. The interesting new piece of this study was that flowers have a long-term positive effect on mood.
Permanent botanicals, by their definition, means that they will hold a long-term place in the home. To have flowers present long-term produces the result of feeling less depressed, anxious and agitated.
The study also explained the location of floral arrangements is important. Used in shared spaces, like foyers, living rooms and dining rooms, visible to visitors, they “bring about positive emotional feelings to those who enter a room.”
You’re probably nodding your head, just like we were, at how obvious it seems. But with so much stress around us, the science reminds us that flowers do create a comfort zone.
Remember the soft and soothing colors of these peonies, hydrangeas, and dahlias when sending flowers to the hospital too. These colors and textures provide comfort, and silk flowers ease any worry of maintenance during a hospital stay and beyond.
Let the Comfort Zone collection be your go-to way to build anyone their much-needed mini sanctuary.
A Collaboration from Sarah Botchick of Pioneer and Blog Writer Laura Vitale.
