Our current order processing time is: 3 business days
We sell B2B only. In most states, a signed sales tax exemption form is required to purchase. Our minimum order is $125.
Inspiration & Education
DESIGN GALLERY
If a picture is worth a 1000 words, then this is the most valuable section of our site! Get inspired by beautiful designs!
DESIGN VIDEOS
View our design videos for the latest tips and tricks for the industry.
BLOG
Check out our blog for the latest articles on tips and tricks for the industry.
The Power of Greenery in Retail and Business Spaces
All types of businesses can benefit from permanent botanicals. Why? They grab attention, create destinations, encourage people to stay longer, and make them more likely to return. Greenery has a calming effect, and the benefits go on. Floral design professionals can profit by marketing and selling greenery installations to other businesses. This is an on-trend, easy-to-understand product and service that other business owners can see as beneficial. Prosper together.
Let’s discuss:
• The major retail benefits of a decorated store
• The décor trend of greenery
• Why artificial greenery is the best option for business environments
The Benefits of Decorating A Store, Restaurant, or Other Business:
In today's fast-paced world, businesses are always looking for ways to stand out from the crowd. One effective way to achieve this is by creating a visually appealing and inviting space.
Appeal to local restaurants:
A recent study by Toast, a restaurant point-of-sale and management system, revealed that nearly half of all diners (47%) decide where to eat based on photos of a restaurant's ambiance and design. By working with restaurateurs to emphasize this fact and incorporating artificial floral designs, restaurants can share numerous photos of eye-catching moments. Consider greenery walls in entryways, which are great for photos, artificial plants in private dining rooms to create ambiance, and garlands and greens highlighting special features like the bar. Greenery installations are a way to attract the significant portion of diners influenced by visually appealing restaurant decor.
Appeal to medical offices:
A vastly different but equally influential setting for greenery is medical offices and hospitals. The National Institutes of Health published a study on the stress-reducing effects of real and artificial nature in a hospital waiting room. The study states that the presence of natural elements in hospital environments has the potential to reduce patients' feelings of stress by increasing attractiveness. Even if the plants are not real, they create a pleasant atmosphere that positively influences patients' well-being. Encouraging these offices to decorate with artificial plants is a win-win.
In any retail business:
Today’s retail landscape is highly competitive, making visual appeal more crucial than ever. Consumers are bombarded with information and distractions. A visually appealing store can cut through the noise and grab attention. A compelling storefront and window display can entice passersby to step inside. This is especially true for new retailers in the neighborhood or independently owned shops. Greenery installs can capture attention. A well-decorated store creates a positive initial experience, influencing how customers perceive the brand. The enhanced shopping experience can contribute to a more enjoyable and engaging visit, leading to increased likelihood of purchase. The chain reaction started by a greenery installation is a positive one.
In the age of e-commerce, physical stores need to offer experiences that online shopping cannot replicate. A visually appealing store provides a sensory and immersive experience, making it a destination worth visiting. Just like with restaurants, visually appealing stores create opportunities for customers to take photos and share their experiences on social media, providing free marketing for the retailer.
The Trend of Decorating with Greenery
Artificial greenery can create a welcoming and refreshing atmosphere, enhancing the overall shopping experience. It adds a touch of nature to indoor spaces, creating a more visually appealing environment. The trend of using just greens, without flowers, in retail displays reflects several evolving consumer and retail design preferences. The focus on simple greens can be seen as a more "authentic" representation of nature.
There's a growing appreciation for minimalist and natural aesthetics. Pure greenery evokes a sense of calm, freshness, and organic beauty, aligning with contemporary design trends. This simplicity can create a sense of sophistication and understated elegance. Biophilic design, which incorporates natural elements into built environments, has been an emerging trend for years and is now reaching its peak influence. No longer for innovators or early adopters, this moment is seeing the majority embrace greenery.
Why Artificial Greenery is the Best Option
While there's an initial investment, artificial plants eliminate the ongoing costs associated with live plants, such as watering, fertilization, and replacement. Businesses will understand these significant long-term savings.
Even more influential is the fact that lifelike artificial greens eliminate the headaches that come with living plant installation. Artificial plants don't release pollen, making them a safe and suitable option for customers with allergies. Unlike live plants, artificial plants do not attract insects or pests. And of course, they do not dry out or wilt in a few weeks.
In essence, visual appeal is a powerful tool that retailers can use to attract customers, enhance their shopping experience, and drive sales in today's demanding market. Artificial greenery provides a practical, cost-effective, and visually appealing solution for retailers looking to enhance their store's ambiance.
Need some inspiration? From decorating dressing rooms—especially at boutique bridal shops or designer stores where customers are meant to enjoy an elevated experience—to sprucing up office spaces and making waiting rooms a calming experience, our gallery's got you covered. Our premium artificial greenery can really take your designs to the next level. Shop now!
A collaboration between writer Laura Vitale and Sarah Botchick of Pioneer.
