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Winter Blush Collection - Ideal for Events
The days are getting shorter and starry, cold nights are the backdrop for many events of the season.
When customers think about frosty nights and twinkle lights, seasonal events tend to also mean warmth and romance. The Winter Blush collection provides the design materials to make the magical feeling happen.
Prickly textured foliage and our newest, softest rose bushes create the ideal blend of hard and soft. Long-stemmed at 20" and blooms the size of a baseball, these roses create amazing bouquets.
Dusty mauve and eucalyptus green have grey undertones that seem to create a frost, while still providing much needed color. The result is an elegant color palette for events. Many of our faux foliage even contain velvety flocking or synthetically frosted for a texture that really looks snow-kissed.
This collection provides the range you need for all ages and event sizes this time of year, too.
Winter dances are as prevalent as homecoming in high schools. Often more inclusive of grade levels than prom, it creates a sales opportunity for body flowers. Be sure to stock wristlets that suit the season like crystals and pearls. And having faux materials on hand reduces the stress of purchasing for such a novice customer. Have material available for them to see what they will get.
For weddings, elegant, monochromatic blush tones aren’t going anywhere. Still the most popular palette, ensure you’ll have the supply with realistic silk flowers. Greenery isn’t going anywhere either and entire bouquets and garlands of eucalyptus, ruscus or lambs ear are on trend. Every leaf will be hardy and pristine when using permanent foliage.
Finally, be ready for those romantic proposals. Not only are 40% of them happening from December – February, but the top hashtag on all of Instagram is #love. Can you find any couple who didn’t post a photo of their engagement on social media? Kudos if you can!
In 2021, about 20% of proposers said hired a photographer and additional vendors to help. Then, according to a recent poll by the wedding registry website Zola, about 23 percent have a proposal party.
Proposals are a new revenue stream for floral and event designers, and this curated collection makes picture-perfect a reality. Romantic proposals mean clients are looking for formal solutions and lavish displays this time of year.
Use the Winter Blush collection to create everything from wearable flowers to lush tablescapes. Count on us when sparkling centerpieces and romantic roses are a must.
A Collaboration from Sarah Botchick of Pioneer and Blog Writer Laura Vitale.
