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Good, Better, Best: More Shopping Options for the Consumer
The needs of homes are different than that of businesses and offices, in turn, the needs of one person may differ from that of another. By marketing different sizes and styles of one type of product, customers can tailor their purchases to their specific needs.
Often times you’ll see the same flower type from Pioneer, but we consider your needs and provide you with good, better and best price points. We consider where you will use them, who is buying them, and give you the tools you need for those customers.
One flower type where you’ll see three different groupings is silk geraniums.
Good, a 17” bush with lifelike flowers is the smallest size and can blend with other florals to make large or small arrangements.
Better, a draping array of faux florals that can hang. This bush fills more space and gives movement, saving you time in larger applications.
And best, a 22” wreath blending red blooms and other foliage to create a mix of several textures. The wreath is premade for you, saving time – and time is money!
By providing you different options, you have the tools you need to coordinate looks for a whole home or provide different price points on a display in your shop.
Give customers the opportunity to choose their size of product, and you’ll also give them the opportunity to upgrade or purchase matching products later. By giving customers options and allowing them to commit to a small bloom rather than a full wreath, they may feel less overwhelmed as they would with just a single option.
As these items are all mere variants of each other, the marketing of these products can intermingle. Rather than advertising the uses of a single style, consider showing how each style can complement another. See how the geranium wreath can be styled with another arrangement featuring the geranium bush in this short video.
A Collaboration from Sarah Botchick of Pioneer and Blog Writer Laura Vitale.
