One flower shop owner tells her story of how silk flower rentals became the hero of her wedding work. Weddings are indisputably one of the most stressful undertakings for florists. Often working with a client who is not well-versed in flowers and their prices, serving wedding clients takes a great ...

The first day of summer is technically June 21, but consumers are actively shopping online and in garden centers for summer items. While you may be planning and purchasing for the winter holidays already, having your shop and website with sunny summer flowers will get you impulse buyers.Did you ...

Wedding style trends change with every decade, and each year comes with its own nuances. This year, floral designer, Tom Bowling, AIFD, PFCI says the most noticeable trend has to do with size. “Bouquets were exaggerated in the past three years,” Bowling explains.  Dramatic, oversized ...

Flower walls are widely viewed as a wedding décor trend, but their possibilities extend far beyond bridal designs. Baby showers, milestone celebrations, high school prom or graduation—many special occasions provide opportunities for photogenic backdrops. If you’re looking to expand your flower ...

If you have a brick-and-mortar shop, this blog is for you! Brick-and-mortar retailers have just a few seconds to attract—and hold—a buyer’s eye. As business owners, we understand, sometimes we fall into the trap of the ‘shoemakers kids who have no shoes.’ You spend your time creating ...

Color matching can be a challenge, especially when shopping in-stores is not an option. We all see color differently and products can appear to be different shades in different lighting. When you add in the complications of cameras, monitors and phone screens – color matching is never simple! At ...

An early spring is marked by bursts of pink and white blossoms around the Eiffel Tower. Transport your customers with the Springtime in Paris collection: an easy, tonal color palette with very little greenery – the traditional French way. Clusters of cabbage roses, lavender or hydrangea in ...

Wreaths have evolved into an all-year item. A miniature version has made its way into kitchens and bathrooms, funerals and weddings alike. Pioneer has been steadily expanding our wreath selection and our mini wreaths of varying greenery like eucalyptus, sprays of berries or asparagus grass can ...

Of the many supply issues in the world right now, we know one of them is getting your hands on floral adhesive you use every day.Helping fill that void is new, Fitz Design Liquid Floral Adhesive. Sold in a familiar, 44 gram metal tube, it is ideal to use in detail work or larger silk floral ...

Capture the hues of strawberries, raspberries and blackberries outside of their short summer ripening with our Bold Berries collection. This group of silk flowers layered with coordinating, variegated foliage, brings a rich feeling to events and everyday arrangements.The tonal palette of Berry ...