Today’s clients and guests crave a transformative event experience—and floral design plays a major role in delivering it. While beautiful table arrangements are a given, elaborate floral installations can truly transport guests. But one often-overlooked opportunity to make a big impact? The ...

A profitable floral business relies on managing labor and material costs while making a lasting impression. Silk flowers empower designers to work ahead of time, ensure consistent cost and quality, and create stunning designs. The realistic texture and vibrant color of modern permanent botanicals ...

According to the National Funeral Directors Association’s Price List Study, funeral costs have not risen as quickly as the rate of inflation. One reason for this may be that funeral directors assist families in making decisions that align with their budgets—one of which is the inclusion of ...

In the past, sending flowers to a funeral was a common tradition. However, families are increasingly requesting donations to organizations that held special meaning to their loved one or the family instead. At the same time, consumers are seeking more personalized ways to commemorate celebrations ...

All types of businesses can benefit from permanent botanicals. Why? They grab attention, create destinations, encourage people to stay longer, and make them more likely to return. Greenery has a calming effect, and the benefits go on. Floral design professionals can profit by marketing and selling ...

"The shelf life is low, and the cost is high," said Tom Bowling, AIFD, PFCI when discussing fresh smilax greens. To him, and many other floral designers, quality artificial smilax greens are a game changer.Smilax is adored for its simplicity, airiness, and graceful draping quality. From adding ...

David Botchick, President of Pioneer, came to our marketing department and said, “We need to teach our customers about what makes good foliage.” Why? Foliage is a special focus of his because when he started Pioneer, he chose to focus on green plants. To do that successfully, those green plants ...

Midcentury innovation gave rise to polyester, and with it, artificial plants. Faux plants complemented the clean lines and minimalist aesthetics of the 70s, followed by the gloss and glam of the 80s.Coincidentally, this was also the time when Pioneer Imports & Wholesale began, with a strong ...

Winter can be a challenging time for floral business owners. During winter months, there is often decreased walk-in traffic, leading to less turnover in the cooler of fresh flowers. This leaves floral businesses with two discouraging issues:Sparce coolers, unable to capitalize on impulse purchases. ...

Foliage is the foundation of the arrangement. Literally. One of the first skills you learned as a floral designer was creating the base. Starting with greens to establish the shape and dimensions of your arrangement, you likely reached for leatherleaf fern or Ficus branches. These economical, ...