Ready to profit this prom season? Get ready, because this is your guide to a stress-free experience. We share our secrets – what we have in common, the blunders to avoid, and why ordering early is your secret weapon.
Our Shared Story:
Small family business? Check. We get it. We are a real wholesaler, with a real warehouse and real inventory, just like you. And we both have the same goal – making prom a successful season! Since we are small businesses, we must remember to use our strengths and avoid pitfalls.
Don't Make These Mistakes:
Turning down prom business. That's a big one! It might seem labor-intensive, but prom can be scheduled and lucrative. Order early and prep ahead. Think wristlets, bracelets,ribbon, jewels, even tiny succulents or butterflies– these don’t perish, so why not order them now? More on this in a bit.
Hiring seasonal help. We've been there. Skip the drama and train your core team. They're invested, efficient, and will appreciate a design challenge. Prep wristlet bases and boutonnieres as early as 3 months ahead of time!
Undervaluing your work. Remind teens that flowers are the finishing touch, a statement of their style. They invest in jewelry, shoes, handbags and $300+ dresses – this accessory deserves the same quality and attention!
Don’t miss a deal! We reward you for rewarding yourself! Our tiered promotion gives you the best advantages when you shop ahead.
Order $300+ of items from our 2024 prom catalog…
Before March 10, 2024 and save $25 PLUS get free shipping! Use code PR243.
Before March 31, 2024 and receive free shipping! Use code PR244.
Every penny saved is a penny of profit, so take advantage!
The Early Bird Gets the Prom Glory:
Remember, you're not alone. Every local florist will be ordering! Give your orders a head start. Planning now means smooth sailing later. Use this easy timeline to map out your prom season.
Planning is key! Work backwards:
Obtain the dates of local area proms
Check ALL your local school district calendars.
16 weeks before prom
Know this year's trends and be ready!
12-16 weeks before prom
Have your supplies & design ideas in hand. Start prepping corsage bases and taking phots.
8-12 weeks before prom
Have your website and social media active & current as shoppers are online looking for ideas.
1-8 weeks before prom
Shoppers will be in your store!
Anticipate volume, stock up on must-haves, and let the creativity flow.
Other reasonsyou want your supplies in your hands now:
You can design samples and feature them on your website and social media platforms.
You can set up a display of bracelets and flowers for customers to mix and match (upgrades too!)
You will get free advertising when teens share that you are the shop that shows them what they are getting, and traffic will pick up!
This is your year to work smarter not harder! Order early, avoid stress, and create prom memories that win customers for life. We're with you!
A collaboration between writer Laura Vitale and Sarah Botchick of Pioneer.