From wedding websites to red carpet recaps to décor blogs, it’s not hard to see that flower walls are all the rage. From rental backdrops to permanent installations, florists and creators are capitalizing on this trend. What’s behind this surge in popularity?  High-Profile InfluencersThere's ...

Seasonal, asymmetrical, floral, funeral, greenery, hoop and half wreathes… all terms you hear and use. There is an increase in wreath business for sure, with consumers seeing them used year round inside and out. With so many choices available, it can be difficult to narrow down the options. To ...

There is a low hum of stress in our daily lives that creates an unease at times. As a designer, clients often come to you – whether they realize it or not – seeking a style that makes their home a retreat. Whether you’re styling a specific home, or merchandising your retail space and website ...

Flip through for our  insight into some of the creative trends you’ll be seeing in the very near future. As trends typically follow a 3-5 year cycle, some may feel familiar, and we show you the updated iteration they are taking. In order to create this report, we tapped into rising trends ...

Outdoor events are a reality AND a design style that aligns well with your specialty! So, our Garden Party collection features the largest number of new stems and containers this year. We’ve learned that the most comfortable way for people to gather is outdoors -- It allows for the most ...

‘Tis the season for dozens of local bridal expos. Brides attend these events to make personal connections, see trends, and to have fun! The average age of a bridal expo attendee is 27 (born in 1995!) and they likely do not have a local florist relationship. Yes, millennials will likely have a ...

From Florists’ Review to Architectural Digest, it’s no secret year-round use of wreaths is a major décor trend. As the wreath comes off the front door and is used in other parts of homes, just how big is this opportunity?The Global Decorative Wreaths Market Report states the market is growing ...

Think differently. Make business easier. Work more efficiently. All excellent goals! What’s a way to get started with any of these? Stop perpetuating the stereotype of silk flowers as a dated, unsophisticated nemesis to fresh flowers. We often hear floral designers say, “I’d never use silk ...

In a competitive marketplace, to grow your business, there are a few basic ways to do it. 1) Increase margins 2) Increase your customer’s frequency of purchase and 3) Increase the overall volume of each sale. Today, we are going to focus on the last, knowing that wineries, liquor stores and gift ...

Reminiscent of soothing blue waters and the orange sandstone cliffs of the Pacific Northwest, the contrast of the Cliffs collection feels natural because of its real-world influence. The blue and orange in this palette, contrasting colors, are bridged together with shades of taupe. Evocative of the ...