Being a floral designer is more than just artistry—it's about being a problem solver. With the challenges of tricky event venues, inexperienced clients, and the constant balancing act of profitability, floral professionals must find creative solutions. That's why we keep our Inspiration & ...

Recently, Sarah Botchick, Marketing Manager at Pioneer, spoke with industry professionals Vonda Lafever, AIFD, PFCI, and Lori Wilson, PFCI, on The Business and Pleasure of Flowers podcast. Together, they explored the dynamic and growing world of permanent botanicals, sharing valuable insights into ...

A profitable floral business relies on managing labor and material costs while making a lasting impression. Silk flowers empower designers to work ahead of time, ensure consistent cost and quality, and create stunning designs. The realistic texture and vibrant color of modern permanent botanicals ...

According to the National Funeral Directors Association’s Price List Study, funeral costs have not risen as quickly as the rate of inflation. One reason for this may be that funeral directors assist families in making decisions that align with their budgets—one of which is the inclusion of ...

In the past, sending flowers to a funeral was a common tradition. However, families are increasingly requesting donations to organizations that held special meaning to their loved one or the family instead. At the same time, consumers are seeking more personalized ways to commemorate celebrations ...

All types of businesses can benefit from permanent botanicals. Why? They grab attention, create destinations, encourage people to stay longer, and make them more likely to return. Greenery has a calming effect, and the benefits go on. Floral design professionals can profit by marketing and selling ...

"The shelf life is low, and the cost is high," said Tom Bowling, AIFD, PFCI when discussing fresh smilax greens. To him, and many other floral designers, quality artificial smilax greens are a game changer.Smilax is adored for its simplicity, airiness, and graceful draping quality. From adding ...

Winter can be a challenging time for floral business owners. During winter months, there is often decreased walk-in traffic, leading to less turnover in the cooler of fresh flowers. This leaves floral businesses with two discouraging issues:Sparce coolers, unable to capitalize on impulse purchases. ...

Wine is a versatile gift and a universal sign of appreciation, and its packaging is highly influential. Forbes reported earlier this year that 72% of American purchase decisions are influenced by packaging. Whether online or in-store, the presentation of a gift makes a difference!By staying ...

Gift basket companies, florists, wineries, and more once relied on traveling salespeople to find the exact supplies they needed. Today, small business owners and buyers are bombarded with information and options online but can still struggle to find products that meet their needs.Enter Pioneer ...