The abundance of stunning floral designs on social media and in magazines raises client expectations. While these stunning designs create a breathtaking experience, they also demand a significant investment in time, materials, and skilled execution.From the extravagant displays at weddings to ...

For designers, bringing the beauty of nature indoors is a constant pursuit. But fresh garlands often come with a short lifespan and high maintenance. What if there was a solution that offered stunning greenery, endless versatility, and minimal upkeep? Enter the world of faux ...

Florals make a big impression, and their popularity is growing in industries of all kinds. One standout feature is the enchanting floral basket arch. Perfect for weddings, special events, and storefront décor, floral basket arches combine silk flowers' beauty with woven baskets' rustic charm to ...

With summer fast approaching, it is time for florists and event designers to switch focus from winter greenery to colorful flowers and bushes! What better way to kick off your busy season than with stunning floral arches? Read more about this trend here.Tom Bowling—certified by the American ...

“100 Days of May” and “Maycember” are now a part of pop culture and even psychology to refer to the packed social and academic calendars in the month of May. With so much to do, juggling the joy of milestone moments with a large workload can be difficult.The month of May is no exception for ...

Prom season can cast a stressful cloud over the month of May. So many intricate pieces, so many judgmental customers. It is no wonder many florists cap the number of corsages and boutonniere orders they will accept in May. It can easily be a losing battle for profit.  But did you know about the ...

This prom season, you might not hear the word “trend” with teen customers but “core.”  Adding the suffix “core” refers to any trend or subculture focused on a specific interest or identity. In laymen’s terms, you can replace the word “style” with “core.” When it comes to ...

The Hands-On MarketYou may have noticed “sip and paint” studios opening in your town – where guests can drink wine, chat with friends and get to know other community members, all while creating art that they can take home. While they may be growing in popularity, IBISWorld reports COVID ...

Even teens who have never purchased flowers before understand one thing about prom: the corsage needs to go with the dress.To some clients, that means perfectly matching colors and textures. To others, that means accenting the dress with a complementary color. While still another group want the ...

The word “mauve” doesn’t often roll off the tongues of Americans to describe a shade of pinkish purple. Some may even feel it synonymous with color palettes of the 1980s. But florists know mauve has always been a popular shade of flowers, even if it’s not referred to as such.Rose growers ...