So often we can hear our customers asking about an artificial flower or plant design and wondering if it is real or “fake”? This is a compliment to the product you are using and your design skills! A great design of quality artificial florals, greens and natural accents is the best way to sell ...

Faux flowers vs real flowers - this is a battle that many Millennials and even Gen Y face in today’s modern age. These generations love personalization and have disposable income, so making something for them will help your long term business. They’ve grown up with plants being a mainstay ...

The days are getting shorter and starry, cold nights are the backdrop for many events of the season.When customers think about frosty nights and twinkle lights, seasonal events tend to also mean warmth and romance. The Winter Blush collection provides the design materials to make the magical ...

We know that your gift basket designs sometimes need a handle. But the cost of shipping “air” when you consider the space a handle adds to box dimensions can be frustrating.  The solution: drop handle baskets. Because the handles pivot down on metal screws, the result is a sturdy handle that ...

Designers know ruscus is the go-to foliage for home and event designs. Flexible stems and long leaves make it the perfect material for garlands - either across tables, arches or other long spaces. Plus, glossy, deep green leaves align with the trend of bringing the outside in with plant life at ...

A Collaboration from Sarah Botchick of Pioneer and Blog Writer Laura Vitale:Provide wilder, carefree flowers and foliage that symbolize freedom and adventure with a mix of romance and toughness. For a client who doesn’t want any two things alike and values handmade and unconventional, Boho Grace ...

One flower shop owner tells her story of how silk flower rentals became the hero of her wedding work. Weddings are indisputably one of the most stressful undertakings for florists. Often working with a client who is not well-versed in flowers and their prices, serving wedding clients takes a great ...

Wedding style trends change with every decade, and each year comes with its own nuances. This year, floral designer, Tom Bowling, AIFD, PFCI says the most noticeable trend has to do with size. “Bouquets were exaggerated in the past three years,” Bowling explains.  Dramatic, oversized ...

Flower walls are widely viewed as a wedding décor trend, but their possibilities extend far beyond bridal designs. Baby showers, milestone celebrations, high school prom or graduation—many special occasions provide opportunities for photogenic backdrops. If you’re looking to expand your flower ...

If you have a brick-and-mortar shop, this blog is for you! Brick-and-mortar retailers have just a few seconds to attract—and hold—a buyer’s eye. As business owners, we understand, sometimes we fall into the trap of the ‘shoemakers kids who have no shoes.’ You spend your time creating ...