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Benefits of a Crisp Morning
When the air is cold and damp, morning skies reflect purple. This is the inspiration for our second purple-based collection this year. Because of the overwhelming popularity of consumers to select purple when looking at flower varieties, we wanted designers to be equipped with exactly the shades you need. Crisp Morning is a soft collection of cool tones. Named for the quiet, foggy feeling at daybreak, the silk flowers in this collection are customer favorites in light purple hues tinged with blue.
This color palette evokes a calm awakening, and we’re seeing you use these flowers to create coffee house or kitchen décor. Remind customers in your marketing that universities have documented that when we are around the presence of nature, (even faux) we perform better, increase our memory and retention. That’s a great way to start any day, and you can help through your designs!
We wanted this collection to provide flowers for every day, but also weddings. Purple tones are often used to evoke elegance, luxury and royalty. The blue undertones are connected to stability and harmony, psychologically speaking, and are strong choices for brides and grooms. Using these flower varieties at a ceremony provides the ideal sentiment.
Our website shows many collections, like Crisp Morning, applied to events. Thank you to the many who have praised our website, saying “{it} is easy to use, especially search function, and up to date inventory wise.”
And your appreciation for our, “User-friendly website, wonderful customer service, large variety of inventory, excellent product quality, {and} the ability to order large quantities of the things I'm interested in purchasing. We always need enough of any one product to create 30 matching centerpieces as well as accent pieces, competitive pricing and shipping.”
We know when it comes to event purchases you not only need to capture the trend, but enough of it to bring your vision to life. We are proud to have the versatility for you no matter the size of your event.
You have also noticed our staff is trained in these areas, saying, “A staff that knows what they have and don't have. If there isn't enough of one type of product, they can suggest something else to see if that might work in place of what you asked for. Or they suggest something I may not have thought of.”
Creating collections that serve the event, gift and floral professional is our passion. We hope that Crisp Morning, and all our collections, provides an easy and profitable way for you to create these designs!
A collaboration between writer Laura Vitale and Sarah Botchick of Pioneer.
