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Help Local Businesses Create Serene Waiting Rooms with Products from Your Floral Shop!
Does the presence of flowers change consumer sentiments? Can having flowers in a store increase purchasing decisions? Do flowers and plants affect people’s behavior? If you had the answers to these questions, imagine the small businesses in your town you could encourage to purchase flowers.
Today’s blog answers these questions with one customer base in mind – spas and outpatient medical offices.
When people enter an elective medical or spa facility, they are seeking comfort, calm and a new beginning. These are exactly the sentiments created with flowers and plants.
And that feeling of comfort and calm needs to start the moment they open the door with flowers and plants in the waiting room.
The presence of flowers and plants sets the tone, as if to say, “your experience starts now.” Intentionally decorating and marking the space as a step along the journey will transition clients from the outside world into this moment. Waiting for their service provider becomes part of the experience – engaging the client immediately with an intriguing, calming display.
Flowers also cultivate certain moods. In a now frequently sited research study, Rutgers University found the presence of flowers triggers positive emotions (as you may have hypothesized yourself) but also heightens feelings of satisfaction and affects social behavior in a positive manner.
This is extremely important at a place a business that is seeking to make a positive impression. When strangers, such as a spa therapist and customer, are meeting for the first time, they will be sharing personal space and becoming vulnerable. Any way to increase the likelihood of pleasant social interaction should be encouraged.
According to The DO, the publication for osteopathic medicine, “Patients comment on wait times and room ambience on physician rating websites far more frequently than they criticize doctors’ clinical skills.”
Creating a trusting and soothing environment is key to a long-term relationship and business reputation.
The Rutgers study also noted the presence of flowers strengthens feelings of compassion and decreases anxiety and worry.
Silk flowers and plants are especially good in these environments because it can create the visual effect without the potential for troubling other senses, such as smell. Strong floral scents can be off-putting for some clients and, if the staff doesn’t maintain them, there’s the adverse effect of cloudy water, drooping petals and even decaying smells. Today’s silk flowers and plants are so lifelike, the benefits of flowers and plants remain even when using an artificial material.
Finally, flowers are still viewed as a luxury to most people, and seeing their abundance at a spa improves customer sentiments. Experiencing a more lavish environment than they could create at home is exactly what spa-owners need to wow customers. Floral décor creates an intrinsic value-add for the client and is important to not be overlooked.
Remind other business in your area that plants and flowers in waiting rooms and reception areas are more important than they may think. Show them the possibilities by sharing our photos (yes, feel free!) on your social media. Expand your customer base by helping local businesses to elevate their clients’ experiences in a world where people are looking to be calmed and cared for.
A collaboration between writer Laura Vitale and Sarah Botchick of Pioneer.
