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Faux Florals Support Return to Office
As people make their mandatory returns into the office, they may need something that makes this transition a little brighter. Perhaps these plant parents are begrudgingly leaving their plants at home. Or perhaps they just need something to make their work environment feel welcoming again. You can show them this is possible with no-maintenance, faux plants. You can deliver this silver lining in your shop displays, on your website and social media.
According to Cinch Home Services who surveyed 1,000 people about their houseplant experience, 43% of the surveyors said that they currently own more plants than they did before the pandemic. Capitalize on this audience who is now in the habit of owning plants by showing them opportunities to bring them into their other spaces.
Fill your shop with a variety of plants that will fulfill all your customers’ needs - which can vary from customer to customer as well as from space to space.
We broke down the variety of household plants that you should stock in your shop to appeal to all customer types:
Brightly Colored Potted Plants
People who desire a boost in energy and stimulation should look for plants filled with colorful, energetic hues. It’s true that color can influence someone’s mood and productivity, especially warm tones. Verywell Mind discovered that red is used to stimulate the body and mind and to increase circulation, yellow is thought to stimulate the nerves and purify the body, and orange is used to increase energy levels.
Florals are fun, feminine and charismatic - no wonder they are a favorite among the crowd. Floral Marketing Fund found that 41% of gardeners (which nearly 18.3 million Americans picked up gardening as a hobby since working from home) rated floral plants as their favorite.
For those who prefer a more neutral, calming palette may gear towards plants filled with greenery. San Francisco Hospitals conducted a study and found that 80% of patients said that they felt relaxed, refreshed and an improvement in their spirits after spending time with plants.
Also think beyond the desktop. While a potted plant is wonderful, it’s not the only place to make an impact in an office! Hanging pots make it easy to hook a plant from a ceiling hook or doorknob. A small tree or tall artificial plant can tuck into a corner. Lightweight wreaths also can go up on a bulletin board, over a door, or on an adhesive wall hook.
Whether one chooses to bring plant life to work for the mental health benefits or to show some personality, help them get all the benefits and none of the maintenance with faux plants and flowers.
A collaboration between writer Laura Vitale and Sarah Botchick of Pioneer.
