Remind customers to consider the moment when their date greets them – they don’t want to show up empty handed! There is a beautiful moment when they see each other and swap flowers. Handing over a small bouquet of flowers delivers the thoughtful sentiment without ignoring her wishes.

Having a small bouquet to hold also makes things picture perfect when creating those classically posed photos. It provides a focal point and gives them something comfortable to do with their hands!

In your shop, and in your social media, you also have the opportunity to highlight that you’re the pro at delivering her individual style through flowers. When you’re making a clutch bouquet, you have the opportunity to really capture her personality in the flower and color choices -- especially when working with silk flowers. Bold shades like turquoise, soft foliage like pampass grass that doesn’t shed, even black flowers, are all possible when working in silk.