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Insta-worthy Ways to Bring the Outside In
Plant rooms. Easy indoor plants. Biophilia (plant love). These terms are breaking the internet as people want to turn their homes into a calm oasis. Succulents, cacti and fiddle leaf fig raged in past years, and more and more plant enthusiasts jump on the bandwagon giving way to the next iteration of the trend.
But more than just a hot variety, the trend to have houseplants in the first place is what the Outside In collection is all about. We know consumers love verdant greens and clean lines. This keeps the look modern and peaceful.
With seventies style on the rise, macrame and hanging plants allow more people to add plants even in the smallest spaces. (We think we found some of the coolest ways to hang plants in our new containers too!)
Outside In also considers your clients who want to be in on the trend, but don’t want the maintenance. They want their homes to be a serene sanctuary, and not worry about the upkeep. While some embrace the plant trend because they want to nurture something, it’s true to say that some people just like the way it looks and the way the finished greens make them feel! Plant upkeep isn’t calming for everyone!
Because of this, Outside In is a collection of our most lifelike plant materials to date.
De-Stress Inside
The sight of something natural lowers blood pressure and cortisol levels. Green itself produces feelings of tranquility and new beginnings. So rich green color, combined clean edges and broad leaf foliage (think monstera and ivy) have a calming effect.
Overall, benefits start when décor is without technological distraction. A tree, not a TV. The smallest details do impact life. Even silk plants make an aesthetic that is peaceful and calming.
Plus, with artificial plants, they will always fit in the space the way you intended. They will never brown or become limp. They will hold their investment value. And, voila! Customers are still able to reap intrinsic benefits.
Show-off Outside
While the calming factor is undoubtable and a great reason to share the plant-love with your customers, it is undeniable that the houseplant trend was fueled in the first place by social media.
Millions of people turn to Instagram and Pinterest for interior inspiration and gift ideas. It was on these social media that plant-owners received huge followings these past few years. So, we knew our silk plants needed to be ready for their close up. We believe these plants make the perfect promotion for your shop, and for customers to share.
Time to capitalize on this fresh, clean, green style. The benefits are both inside and out.
A Collaboration from Sarah Botchick of Pioneer and Blog Writer Laura Vitale.
