Today’s clients and guests crave a transformative event experience—and floral design plays a major role in delivering it. While beautiful table arrangements are a given, elaborate floral installations can truly transport guests. But one often-overlooked opportunity to make a big impact? The ...

Recently, Sarah Botchick, Marketing Manager at Pioneer, spoke with industry professionals Vonda Lafever, AIFD, PFCI, and Lori Wilson, PFCI, on The Business and Pleasure of Flowers podcast. Together, they explored the dynamic and growing world of permanent botanicals, sharing valuable insights into ...

A profitable floral business relies on managing labor and material costs while making a lasting impression. Silk flowers empower designers to work ahead of time, ensure consistent cost and quality, and create stunning designs. The realistic texture and vibrant color of modern permanent botanicals ...

According to the National Funeral Directors Association’s Price List Study, funeral costs have not risen as quickly as the rate of inflation. One reason for this may be that funeral directors assist families in making decisions that align with their budgets—one of which is the inclusion of ...

In the past, sending flowers to a funeral was a common tradition. However, families are increasingly requesting donations to organizations that held special meaning to their loved one or the family instead. At the same time, consumers are seeking more personalized ways to commemorate celebrations ...

Winter can be a challenging time for floral business owners. During winter months, there is often decreased walk-in traffic, leading to less turnover in the cooler of fresh flowers. This leaves floral businesses with two discouraging issues:Sparce coolers, unable to capitalize on impulse purchases. ...

Designers know there are several commonly used flower arrangement forms: circular, triangular, curve... But shapes that feel more modern and natural -- open, arched and linear design forms -- are having a moment right now.Let your creativity bloom with arrangements that defy expectations and ...

Florals make a big impression, and their popularity is growing in industries of all kinds. One standout feature is the enchanting floral basket arch. Perfect for weddings, special events, and storefront décor, floral basket arches combine silk flowers' beauty with woven baskets' rustic charm to ...

What’s the best-selling cut flower in America? Tulips, followed by lilies and gerbera daisies.So, when your customers clamor for these varieties year-round, consider offering their silk counterparts too.Each of these flowers have extremely lifelike faux varieties. Artificial tulips, lilies and ...

“100 Days of May” and “Maycember” are now a part of pop culture and even psychology to refer to the packed social and academic calendars in the month of May. With so much to do, juggling the joy of milestone moments with a large workload can be difficult.The month of May is no exception for ...