You snagged a booth at your local bridal show. Now what?Show What Brides Crave: Beyond Bouquets and CenterpiecesToday's brides are swooning over venue arrangements, the floral installations that transform their wedding space into a breathtaking scene. And it’s not just a dream, it’s reality. ...

Why do Pinterest trends matter?The majority of Pinterest users are women in the USA. Nearly half of the users have a household income of $100K+. Certainly your target customer.When someone pins a picture on their Pinterest board, it is because they actively want to remind themselves of a style they ...

What to call artificial flowers – Part 3: What term should I use? In Part 1 of this series, we reviewed how consumers refer to artificial flowers. In Part 2, we discussed the variety of ways that floral professionals refer to artificial flowers. But which is the best one for your business? Below ...

What to call artificial flowers – Part 2: What do floral professionals call artificial flowers?  In Part 1of this series, we noted that “artificial flowers” is the term people search most often online, but is it the right language for the professionally designed product you provide? Is it ...

Looking for Part 3: What term should I use? Click here!What to call artificial flowers – Part 1: What do consumers call artificial flowers? In the famous Shakespeare excerpt, “That which we call a rose by any other name would smell just as sweet.”Well, Bill might think the naming of things ...

As designers, you need your supplies shipped to you. And shipping costs can drastically affect the designs you make and the customers you serve.  Your Retail Price = Cost of goods + Markup. Cost of goods includes the price you pay to have the product shipped to you. For example, if a $10 box of ...

“I had my first pocket square request from a client two years ago – then last year had more than five times that many requests,” said Melissa Henderson of Tully Floral Design.If that increase in design requests grabbed your attention like it did ours, let’s talk more about this opportunity ...

One of the easiest ways to build a floral design is by using a wreath as your base. Why? There are so many reasons! It’s prefinished and preformed into the right shape! Nothing to hide! It may be simpler for your designers to work in a wreath base than other floral mechanics. When designers want ...

Thanks to the gorgeous photography shared from around the world on social media, floral installations at weddings, events, and for seasonal decorating are in high demand. From a floral chandelier, to storefront, to front porch, consumers now see how spaces dripping with flowers are a moment worth ...

Daylight is warmer and softer shortly after sunrise and just before sunset. Capture this warm halo by exploring the range of warm tones for an autumn glow in the Golden Hour collection.Bold colors are popular in weddings today and a monochromatic or analogous floral palette keeps a daring color ...