Using Permanent Botanicals at Luxury Picnics - Floral designers are some of the best collaborators because of their mission to bring more beauty to the world. Using flowers as our medium to express emotions – floral designers partner with artists, interior designers and event designers often. ...

Blush tones are here to stay, and tan and taupe marry into pinks in the Blushing Beauty collection. Blush weddings aren’t going out of style! You’ll often hear a wedding planner remind couples that anything super-trendy can end up looking dated. That’s why choosing a palette that embraces the ...

Just because it’s fall doesn’t mean muted palettes — you can use vivid colors too! Grouping red, orange and navy blue thoughtfully in floral is a risk that pays off in impact. But “You wouldn’t have to put it away as a seasonal composition,” reminds Tom Bowling, AIFD, PFCI. ...

When we created our Wine Country Collection, we knew it would help three types of designers:  1.  The designer with events at a vineyard. The number of local wineries with event space is growing at a steady clip. Since 2009, the number of wineries in the country has grown by more than 50 ...

Consider the range of warm hues from daybreak to dusk in sandy terrain. Succulents find their natural home, as do grasses and terracotta pots. In the Desert Dusk collection, we are emphasizing visual interest through texture while providing a highly sophisticated interpretation of autumn. Right ...

As we enter another peak wedding season, and also peak wedding planning season, you’ll be meeting with brides and grooms influenced by today’s trends. Knowing what’s hot will help you provide solutions to match their dream -- and allow you to prepare in advance. When we talk trends, we do it ...

The turn of season always inspires consumers to refresh their décor. According to the National Retail Federation, growth in flowers and decorations for spring continues, with those purchases at a record high in 2023. While consumers are inspired to buy, floral designers can extend your offering ...

To event designers, sometimes a blank slate provides a world of opportunity, but the reality of building a free-standing floral install can be complex.  With outdoor events more popular than ever, you may be tasked to not just provide floral décor, but build the event space with walls and aisles ...

“I don’t want to wear a corsage.” - “It will ruin my dress.” - “I don’t want it on while I dance.  You’ve probably heard these comments (and so many more!) from teens with their opinion of prom corsages. But these aren’t reasons to forgo the flowers all together! Clutch ...

Does the presence of flowers change consumer sentiments? Can having flowers in a store increase purchasing decisions? Do flowers and plants affect people’s behavior? If you had the answers to these questions, imagine the small businesses in your town you could encourage to purchase ...