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Tag Archives: floral marketing

Grab-N-Go Premade Arrangements As Part of Your Portfolio

“This will be a great pick-me-up for my friend in the hospital!” “I’m on my way to dinner at a neighbor’s house.” We’ve all heard customers make these comments time and time again. Flowers and plants really are the best gift for everyday occasions. That’s why we’ve invested in ...
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Handle with Care

When space is at a premium, floral designers and boutique owners know to have versatile containers on hand that work for a multitude of purposes. Spring, inherently feeling light and natural, means baskets are an essential
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There’s No Place Like Home Offices

If you Googled “Inspiring Home Office” or “Best Home Offices”  right now, do you know what you would find in every single image result? Green plants. Florists, garden centers and interior designers everywhere, rejoice! People are getting it! Now what do you do to capitalize on the ...
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Purple Reigns

Do you know what your best-selling flower is? That’s probably easy to answer. What about color? According to digital marketing research, 85% of shoppers say that color is their primary reason for buying a product.  This is good news because, as artists, you have the ability to try new textures ...
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When Life Gave Us Lemons…we celebrated!

When it comes to spring and summer designs, some items just fit perfectly. Lemons are one of those. No philosophical explanation needed, our Lemon Grove Collection simply embodies sweet, sunny days. We are still in a global state of needing an extra dose of optimism and lemons do this organically. ...
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What is a Peppy Pastel?

It’s a Pick-Me-Up - During the economic downturn after 9/11 Leonard Lauder, son of Estee Lauder, coined the term “lipstick index.” It meant that consumers were going to buy themselves a little pick-me-up even in a hard time. A relatively inexpensive purchase made people feel better.Only today ...
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Insta-worthy Ways to Bring the Outside In

Plant rooms.  Easy indoor plants.  Biophilia (plant love).  These terms are breaking the internet as people want to turn their homes into a calm oasis.  Succulents, cacti and fiddle leaf fig raged in past years, and more and more plant enthusiasts jump on the bandwagon giving way to the next ...
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Pioneer Imports & Wholesale Featured in Florists' Review!

Many thanks to Florists' Review magazine and Kat Castagnoli, AIFD, CCF for featuring Pioneer in their January 2021 issue, focusing on Permanent Botanicals. See Pioneer's owner, Dave Botchick, interviewed on page 29! This issue shows that today's permanent botanicals really are not your grandma's ...
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Video: Redefined Vintage

In this inspiring video demonstration, Tom Bowling AIFD PFCI embraces classic elegance using permanent botanicals from the Redefined Vintage collection by Pioneer Imports & Wholesale. Tom opens with a quick explanation about how he uses the Pioneer Imports & Wholesale catalog. He points ...
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Video: Vibrant Harvest Collection

In this video, Tom Bowling AIFD PFCI shares an exciting centerpiece design for the autumn season using wholesale permanent botanical components from Pioneer Imports & Wholesale. Autumn is often marked by those sweeping color changes. In nature, the bleached colors of summer suddenly pop into ...
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