Wreaths have evolved into an all-year item. A miniature version has made its way into kitchens and bathrooms, funerals and weddings alike. Pioneer has been steadily expanding our wreath selection and our mini wreaths of varying greenery like eucalyptus, sprays of berries or asparagus grass can ...

Capture the hues of strawberries, raspberries and blackberries outside of their short summer ripening with our Bold Berries collection. This group of silk flowers layered with coordinating, variegated foliage, brings a rich feeling to events and everyday arrangements.The tonal palette of Berry ...

From wedding websites to red carpet recaps to décor blogs, it’s not hard to see that flower walls are all the rage. From rental backdrops to permanent installations, florists and creators are capitalizing on this trend. What’s behind this surge in popularity?  High-Profile InfluencersThere's ...

Flip through for our  insight into some of the creative trends you’ll be seeing in the very near future. As trends typically follow a 3-5 year cycle, some may feel familiar, and we show you the updated iteration they are taking. In order to create this report, we tapped into rising trends ...

Outdoor events are a reality AND a design style that aligns well with your specialty! So, our Garden Party collection features the largest number of new stems and containers this year. We’ve learned that the most comfortable way for people to gather is outdoors -- It allows for the most ...

‘Tis the season for dozens of local bridal expos. Brides attend these events to make personal connections, see trends, and to have fun! The average age of a bridal expo attendee is 27 (born in 1995!) and they likely do not have a local florist relationship. Yes, millennials will likely have a ...

Wouldn’t you love to escape to a mountain retreat and sit by a crackling fire? Help your customers achieve this feeling with the Fireside Collection. There is nothing cozier than the rich glow of the fire combined with the wood and stone hearth. And now you can capture every element in your ...

With relaxed and informal celebrations on the rise, flowers look more organic, garden-like and free form. A natural wicker basket for the flower girl is the perfect complement to the fresh-picked feeling. And with inventory space often being at a premium in your shop, it also helps knowing that ...

Do you know what your best-selling flower is? That’s probably easy to answer. What about color? According to digital marketing research, 85% of shoppers say that color is their primary reason for buying a product.  This is good news because, as artists, you have the ability to try new textures ...

In the midst of turmoil, we know you and your clients are hoping to evoke a relaxing feeling. The Forest Path Collection and its springlike florals signify renewal and abundance. We have seen (and will continue to see) this style prevalent in weddings as it highlights earthly beauty like in a ...