The days are getting shorter and starry, cold nights are the backdrop for many events of the season.When customers think about frosty nights and twinkle lights, seasonal events tend to also mean warmth and romance. The Winter Blush collection provides the design materials to make the magical ...

 The dark colors of root vegetables and warm spices make the perfect palette for warm gatherings or intimate sunset ceremonies. Bold blooms with layers of seeds and grasses bring elegance to life in the Spice of Life collection. The palette of warm, orange tones includes Spiced Cider, the deepest ...

Designers know ruscus is the go-to foliage for home and event designs. Flexible stems and long leaves make it the perfect material for garlands - either across tables, arches or other long spaces. Plus, glossy, deep green leaves align with the trend of bringing the outside in with plant life at ...

Motivational speaker Pocholo Gonzales has said, “Availability is the best ability.” And we know you understand. You can’t land the profitable wedding, sell a volume of seasonal wreathes, or decorate someone’s home without time to spend, and product available.Plus, extra special marketing, ...

Because silk flowers are more lifelike and economical than ever, many floral designers are realizing the benefits. However, you might be persuaded to use the “real touch” variety, thinking it will always be the highest quality and realistic choice for your customers. This isn’t the case!The ...

A Collaboration from Sarah Botchick of Pioneer and Blog Writer Laura Vitale:Provide wilder, carefree flowers and foliage that symbolize freedom and adventure with a mix of romance and toughness. For a client who doesn’t want any two things alike and values handmade and unconventional, Boho Grace ...

One flower shop owner tells her story of how silk flower rentals became the hero of her wedding work. Weddings are indisputably one of the most stressful undertakings for florists. Often working with a client who is not well-versed in flowers and their prices, serving wedding clients takes a great ...

Wedding style trends change with every decade, and each year comes with its own nuances. This year, floral designer, Tom Bowling, AIFD, PFCI says the most noticeable trend has to do with size. “Bouquets were exaggerated in the past three years,” Bowling explains.  Dramatic, oversized ...

As a symbol of longevity, love, and friendship, it's easy to see why consumers love lemons with their bold color and simplicity. Greenery alongside lemon-yellow means using two analogous colors, creating a naturally pleasing and calming effect. The fruit has the potential to brighten up any floral ...

Color matching can be a challenge, especially when shopping in-stores is not an option. We all see color differently and products can appear to be different shades in different lighting. When you add in the complications of cameras, monitors and phone screens – color matching is never simple! At ...