You snagged a booth at your local bridal show. Now what?Show What Brides Crave: Beyond Bouquets and CenterpiecesToday's brides are swooning over venue arrangements, the floral installations that transform their wedding space into a breathtaking scene. And it’s not just a dream, it’s reality. ...

“I had my first pocket square request from a client two years ago – then last year had more than five times that many requests,” said Melissa Henderson of Tully Floral Design.If that increase in design requests grabbed your attention like it did ours, let’s talk more about this opportunity ...

One of the easiest ways to build a floral design is by using a wreath as your base. Why? There are so many reasons! It’s prefinished and preformed into the right shape! Nothing to hide! It may be simpler for your designers to work in a wreath base than other floral mechanics. When designers want ...

Thanks to the gorgeous photography shared from around the world on social media, floral installations at weddings, events, and for seasonal decorating are in high demand. From a floral chandelier, to storefront, to front porch, consumers now see how spaces dripping with flowers are a moment worth ...

Daylight is warmer and softer shortly after sunrise and just before sunset. Capture this warm halo by exploring the range of warm tones for an autumn glow in the Golden Hour collection.Bold colors are popular in weddings today and a monochromatic or analogous floral palette keeps a daring color ...

Blush tones are here to stay, and tan and taupe marry into pinks in the Blushing Beauty collection. Blush weddings aren’t going out of style! You’ll often hear a wedding planner remind couples that anything super-trendy can end up looking dated. That’s why choosing a palette that embraces the ...

Just because it’s fall doesn’t mean muted palettes — you can use vivid colors too! Grouping red, orange and navy blue thoughtfully in floral is a risk that pays off in impact. But “You wouldn’t have to put it away as a seasonal composition,” reminds Tom Bowling, AIFD, PFCI. ...

As we enter another peak wedding season, and also peak wedding planning season, you’ll be meeting with brides and grooms influenced by today’s trends. Knowing what’s hot will help you provide solutions to match their dream -- and allow you to prepare in advance. When we talk trends, we do it ...

The most successful event, gift, and floral designers have a creative eye and a deep appreciation for beauty. Above all, however, they realize the importance of starting with quality products. So, what are premium artificial flowers, and do they actually make a difference? Let’s find out!What are ...

To event designers, sometimes a blank slate provides a world of opportunity, but the reality of building a free-standing floral install can be complex.  With outdoor events more popular than ever, you may be tasked to not just provide floral décor, but build the event space with walls and aisles ...